Beyond the Will: Unmasking Common Misconceptions About Naming Beneficiaries

Will trumps beneficiary? Tax surprises? Unveiling the myths for a smooth inheritance.

Q + ALEGAL MATTERS

Graham Settleman

2/21/20241 min read

a couple kissing in front of a full moon
a couple kissing in front of a full moon
Protecting Your Legacy: Practical Tips for Naming Beneficiaries the Smart Way

National Emo Day is celebrated on December 19th every year. It is a day to honour and celebrate emo culture and the role emo music has played in mainstream music, both in the past and the present.

The term "emo" is short for emotional, and it refers to a subculture that emerged in the mid-1980s in Washington, D.C. Emo music is characterised by its emotional and introspective lyrics, which often deal with themes of love, loss, alienation, and self-discovery. Emo bands also tend to have a distinctive fashion sense, which typically includes tight-fitting clothing, black hair, and heavy eyeliner.

Leverage this holiday to grow your business

Emo Day is a great opportunity for business leaders and entrepreneurs to market and grow their businesses. Here are some ideas:

  • Offer special discounts or promotions to emo fans. This could include things like discounts on emo merchandise, tickets to emo concerts or festivals, or even just free shipping on emo-related products.

  • Create emo-themed content for your social media channels. This could include things like blog posts, infographics, or even just funny memes about emo culture.

  • Run social media contests and giveaways. This is a great way to engage with emo fans and generate excitement around your brand. For example, you could give away tickets to an emo concert or festival, or a gift basket filled with emo merchandise.

  • Partner with other businesses that cater to emo fans. This could include things like emo record labels, clothing stores, or even coffee shops. By partnering with other businesses, you can reach a wider audience and promote your products or services to more emo fans.

  • Host an emo-themed event at your business. This could be anything from a small meet-and-greet to a full-blown concert. Hosting an emo-themed event is a great way to show your support for emo culture and attract new customers to your business.

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