Cheers to Success! Celebrate World Cider Day & Boost Your Business

From History to Hashtags: How World Cider Day Became a Global Phenomenon

every industry needs a leader

empower the leader in you

every industry needs a leader • empower the leader in you •

Every year on June 3rd, the world unites to celebrate a beloved beverage – cider! World Cider Day is a chance to appreciate the history, diversity, and refreshing taste of this apple-based drink. But for business owners, it's also a prime opportunity to connect with customers and boost sales. Let's delve into the origins of this holiday and explore how you can leverage it for growth.

A Toast to Tradition: The History of World Cider Day

World Cider Day has its roots in Germany, specifically in the state of Hesse. Launched in 2010 by the Association of Apple Wine and Fruit Juice Press Houses, the day aimed to bring cider lovers together and celebrate the start of the cider season. The initiative resonated globally, and now, cider enthusiasts worldwide raise a glass on June 3rd.

Celebrating with Gusto: How People Enjoy World Cider Day

World Cider Day is a chance to explore the wonderful world of cider. Here are some ways people celebrate:

  • Cider Tastings: Local pubs, restaurants, and cider producers often host tasting events, allowing people to discover new varieties and flavours.

  • DIY Delights: Home cooks might experiment with cider in recipes or create refreshing cocktails for a festive gathering.

  • Social Media Cheers: Cider lovers share their enjoyment online, posting pictures with friends and using hashtags like #WorldCiderDay.

Turning Cheers into Customers: Marketing Strategies for Businesses

World Cider Day offers a platform for businesses to connect with their target audience. Here's how you can leverage this opportunity:

  • Themed Promotions: Restaurants can offer special cider menus with discounted drinks or food pairings. Cider producers can launch limited-edition flavours or bundle deals.

  • Social Media Blitz: Run contests and giveaways on platforms like Instagram and Facebook, encouraging user-generated content with cider-themed photos. Partner with local influencers for product reviews or promotions.

  • Educational Content: Craft engaging blog posts or social media content about different cider styles, food pairings, or the history of cider making. This establishes you as a thought leader and attracts potential customers.

  • Hosting Events: Organise cider tastings, cooking demonstrations featuring cider, or partner with local restaurants for special events. This fosters a connection with your audience and creates memorable experiences.

The Industry Leader: Your Partner in Cider Day Success

At The Industry Leader, we can help you make the most of World Cider Day with our comprehensive digital marketing services:

  • Social Media Management: Our team can craft engaging social media campaigns to promote your World Cider Day activities, increasing brand awareness and driving traffic to your online platforms.

  • Eye-Catching Web Design: A user-friendly and visually appealing website is crucial for showcasing your cider offerings and promotions. Our web design team can create a website that converts visitors into customers.

  • Expert Consultations: Our one-on-one consultations provide valuable insights and strategies tailored to your specific business goals for World Cider Day and beyond.

  • Organic Digital Marketing: We'll help you develop a comprehensive organic digital marketing strategy to improve your search engine ranking and attract customers searching for cider-related content.

By implementing these marketing strategies and partnering with The Industry Leader, you can turn World Cider Day into a catalyst for growth, attracting new customers and boosting sales. So, raise a glass to opportunity, and let's make this World Cider Day a resounding success for your business!


Information published to or by The Industry Leader will never constitute legal, financial or business advice of any kind, nor should it ever be misconstrued or relied on as such. For individualized support for yourself or your business, we strongly encourage you to seek appropriate counsel.


Emily Ginsenburg

Emily loves diving into topics about marketing and sales with a fresh perspective. When not writing, she can be found cleaning her closet. Emily believes every story has a unique voice—sometimes it’s hers, sometimes it’s yours.

Previous
Previous

Confused by Your Lease? Here's How to Understand Every Term

Next
Next

How Businesses Can Leverage World Bicycle Day for Growth (June 3rd)