How to Make the Most of Boxing Day for Your Business

In this blog post, we will discuss the history of Boxing Day and how businesses can leverage this holiday to grow their businesses.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

12/18/20235 min read

a group of people standing around with gift boxes and shopping bags
a group of people standing around with gift boxes and shopping bags
5 Ways to Leverage Boxing Day to Boost Your Business

Boxing Day is a holiday celebrated on the day after Christmas Day, December 26. It is a public holiday in the United Kingdom, Canada, Australia, New Zealand, Hong Kong, and several other countries that were formerly part of the British Empire.

The exact origins of Boxing Day are unknown, but there are several theories. One theory is that it is named after the tradition of wealthy families giving boxes of gifts to their servants and tradespeople on the day after Christmas. Another theory is that it is named after the church alms boxes, which were traditionally opened and distributed to the poor on St. Stephen's Day, which is also celebrated on December 26.

Today, Boxing Day is a popular day for shopping, sporting events, and other festivities. In the United Kingdom, many retailers offer Boxing Day sales, which can be very popular with shoppers. Boxing Day is also a traditional day for horse racing and rugby matches. In Canada, Boxing Day is often referred to as the "Day of Sports" because of the many sporting events that take place on this day.

Other ways to celebrate Boxing Day include:

  • Visiting family and friends

  • Going for a walk or hike

  • Playing games or watching movies

  • Volunteering your time to help others

  • Enjoying a special meal

Here are some specific examples of how Boxing Day is celebrated in different countries:

  • In the United Kingdom, many people attend church services on Boxing Day. They may also visit family and friends, or go for a walk or hike in the countryside.

  • In Canada, Boxing Day is a popular day for playing hockey and other winter sports. Many people also spend Boxing Day shopping, or visiting with family and friends.

  • In Australia, Boxing Day is a popular day for going to the beach or having a barbecue. Many people also attend sporting events, such as cricket matches or horse races.

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Leverage this holiday to grow your business

Boxing Day is a great opportunity for businesses to market and grow themselves. Here are a few tips:

  • Plan ahead. Boxing Day is a busy day for both businesses and consumers, so it's important to plan your marketing campaign in advance. This includes deciding what products or services you want to promote, what discounts or offers you want to offer, and how you're going to reach your target audience.

  • Create a sense of urgency. Boxing Day sales are typically for a limited time only, so it's important to create a sense of urgency in your marketing materials. This can be done by using phrases like "limited time offer" or "while supplies last." You can also create a countdown timer on your website or social media pages to show how much time is left before the sale ends.

  • Use multiple marketing channels. To reach the widest possible audience, you should use a variety of marketing channels to promote your Boxing Day sale. This includes your website, social media, email marketing, and paid advertising.

  • Target your audience. When creating your marketing materials, be sure to target your specific audience. This means using language and imagery that will appeal to them, and promoting products or services that they're likely to be interested in.

  • Offer excellent customer service. Boxing Day can be a very busy day for businesses, so it's important to make sure that you're providing excellent customer service. This includes being responsive to customer inquiries and resolving any issues quickly and efficiently.

Here are some additional tips for business leaders and entrepreneurs who want to leverage Boxing Day to market and grow their businesses:

  • Create a dedicated landing page for your Boxing Day sale. This will give you a central place to showcase your deals and offers, and make it easy for customers to find what they're looking for.

  • Partner with other businesses. You can reach a wider audience and create more excitement for your Boxing Day sale by partnering with other businesses in your community. This could involve offering joint discounts or promotions, or co-hosting an event.

  • Use social media to promote your sale. Social media is a great way to connect with your customers and generate excitement for your Boxing Day sale. Be sure to post regularly about your deals and offers, and use relevant hashtags to reach a wider audience.

  • Run targeted ads. If you have a budget, you can run targeted ads on social media and search engines to reach potential customers who are interested in the products or services you're offering.

  • Offer free shipping and returns. Free shipping and returns are a great way to make your Boxing Day sale even more appealing to customers.

By following these tips, business leaders and entrepreneurs can leverage Boxing Day to market and grow their businesses.

How can The Industry Leader help?

The Industry Leader is a digital marketing agency that can help business leaders and entrepreneurs grow their businesses during the month of December with web design, digital marketing, and 1:1 consultation.

Web design: The Industry Leader can help you create a professional and user-friendly website that will help you attract new customers and grow your business. Our team of experienced web designers can create a website that is tailored to your specific needs and goals.

Digital marketing: The Industry Leader offers a variety of digital marketing services, including social media management, blog setup and production, and email marketing. We can help you create and implement a digital marketing strategy that will help you reach your target audience and achieve your business goals.

1:1 consultation: The Industry Leader also offers 1:1 consultations with experienced business consultants. We can help you assess your business needs, develop a strategic plan, and implement the necessary steps to grow your business.

Here are some specific ways that The Industry Leader can help you grow your business during the month of December:

  • We can help you develop a Boxing Day marketing campaign that will help you reach your target audience and generate sales.

  • We can help you create a dedicated landing page for your Boxing Day sale.

  • We can partner with other businesses in your community to create more excitement for your sale.

  • We can use social media to promote your sale and reach a wider audience.

  • We can run targeted ads on social media and search engines to reach potential customers who are interested in the products or services you're offering.

  • We can help you improve your website's SEO so that it ranks higher in search engine results pages (SERPs).

  • We can help you create and implement a content marketing strategy that will attract new visitors to your website and convert them into customers.

  • We can help you manage your social media accounts and create engaging content that will keep your followers coming back for more.

  • We can help you create and send email marketing campaigns that will promote your products or services to your subscribers.

  • We can help you track your marketing results and make necessary adjustments to improve your campaigns.

If you're looking for a way to grow your business during the month of December, The Industry Leader can help. We offer a variety of services that can help you reach your target audience, generate sales, and increase your brand awareness.

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