How Businesses Can Leverage World Letter Writing Day

World Letter Writing Day is coming up! Did you know that this year it falls on September 1st? This is a great opportunity to connect with loved ones in a more meaningful way. In our blog post, we'll discuss the history of World Letter Writing Day, how you can celebrate it, and how businesses can leverage it to market and grow their businesses.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

8/25/20234 min read

a family sitting at a table with a child and some letter-writing materials
a family sitting at a table with a child and some letter-writing materials

World Letter Writing Day is celebrated every year on September 1st. It was founded in 2014 by Australian author Richard Simpkin as a way to share his love of letter writing with the world.

The day encourages people to pick up a pen, grab a piece of paper, and write a letter to someone they care about. It's also a day to learn about the art of letter writing and to appreciate the unique way that letters can connect people.


In the digital age of text and email, letter writing is a dying art. But there are still many reasons to write letters. Letters can be a more thoughtful and personal way to communicate than a text or email. They can also be a way to preserve memories and create lasting connections.


There are many ways to celebrate World Letter Writing Day. You can write a letter to a friend, family member, pen pal, or even a stranger. You can also participate in a letter writing workshop or event. Or, simply take some time to reflect on the importance of letter writing and the joy it can bring.


Here are some ideas for how to celebrate World Letter Writing Day:

  • Write a letter to someone you haven't spoken to in a while.

  • Write a letter to a friend or family member who is going through a tough time.

  • Write a letter to yourself, telling yourself about your hopes and dreams.

  • Start a letter writing club with your friends or family.

  • Volunteer at a local library or community centre that offers letter writing workshops.

  • Donate to an organisation that promotes letter writing, such as the Penpal Club or the Letter Writing Alliance.


In whatever way you choose to celebrate, World Letter Writing Day is a day to remember the power of words and the importance of connecting with others.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage World Letter Writing Day to market and grow their businesses in a number of ways. Here are a few ideas:

  • Host a letter writing event. Invite your customers, clients, or employees to come together and write letters to their loved ones. You can provide them with stationery, stamps, and other supplies. This is a great way to build relationships with your customers and show them that you care about them.

  • Offer a discount for handwritten letters. Let your customers know that you'll give them a discount if they write a handwritten letter to someone. This is a great way to encourage them to slow down and connect with others in a more meaningful way.

  • Create a letter writing campaign. Partner with a local charity or organisation to create a letter writing campaign. This could involve writing letters to soldiers, veterans, or children in need. This is a great way to give back to your community and show your support for a good cause.

  • Send handwritten thank-you notes. Take the time to write handwritten thank-you notes to your customers, clients, or employees. This is a simple gesture that will go a long way in building goodwill.

  • Post about World Letter Writing Day on social media. Use social media to spread the word about World Letter Writing Day and encourage your followers to participate. You can also share stories about the power of letter writing.


By leveraging World Letter Writing Day, business leaders and entrepreneurs can connect with their customers in a more meaningful way and build relationships that will last.


Here are some additional tips for businesses that want to leverage World Letter Writing Day:

  • Make sure your branding is visible on all materials related to the event.

  • Use social media to promote the event and encourage participation.

  • Offer prizes or incentives for people who participate.

  • Make it easy for people to participate by providing them with the necessary supplies.

  • Follow up with participants after the event to thank them for their support.


By following these tips, businesses can make World Letter Writing Day a successful marketing opportunity that helps them connect with their customers and grow their businesses.

How can The Industry Leader help?

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