How to Leverage Christmas Card Day to Grow Your Business

Christmas Card Day is a great marketing opportunity for businesses of all sizes. Learn how to leverage this holiday to promote your products or services and to build relationships with your customers and clients.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

12/4/20234 min read

a group of people sitting around a table writing Christmas cards
a group of people sitting around a table writing Christmas cards

Christmas Card Day is an unofficial holiday celebrated on December 9th each year. It is a day to remind people to start writing and sending out their Christmas cards.

The history of Christmas cards dates back to 1843, when the first commercial Christmas card was created by Sir Henry Cole, a businessman in London, England. Cole wanted a way to send a holiday greeting to his many friends and business associates, but he didn't have the time to write individual letters to everyone. So he commissioned his friend, John Callcott Horsley, to design a Christmas card that he could send out in bulk.

Horsley's design featured a family of three raising a glass in a toast, with the words "A Merry Christmas and a Happy New Year" printed above them. Cole had 1,000 copies of the card printed, and he sent them out to his friends and family.

Christmas cards quickly became popular in England, and by the late 1800s, the tradition had spread to the United States and other countries around the world. Today, billions of Christmas cards are sent each year.

How to celebrate Christmas Card Day:

There are many ways to celebrate Christmas Card Day. Here are a few ideas:

  • Write out your Christmas cards by hand. This is a personal and thoughtful way to show your loved ones that you care.

  • If you don't have time to write out your cards by hand, you can still make them personal by adding a handwritten message to each card.

  • Choose Christmas cards that are meaningful to you and your recipients. There are all sorts of Christmas cards available, from traditional religious cards to more whimsical and humorous designs.

  • Don't forget to send Christmas cards to your friends and family who live far away. It's a great way to stay in touch during the holiday season.

  • If you're feeling creative, you can make your own Christmas cards. This is a fun and rewarding way to personalise your holiday greetings.

Whichever way you choose to celebrate Christmas Card Day, the most important thing is to spread some holiday cheer to your loved ones.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage Christmas Card Day to market and grow their businesses in a number of ways:

  • Send Christmas cards to your customers and clients. This is a great way to show your appreciation for their business and to stay in touch during the holiday season. You can also use your Christmas cards to promote your products or services. For example, you could include a discount coupon or a special offer in your card.

  • Host a Christmas card writing event. This is a fun and festive way to get your customers and clients involved in the holiday spirit. You could provide pens, paper, envelopes, and refreshments. You could also have a prize drawing for everyone who participates.

  • Partner with a local charity. You could donate a portion of the proceeds from your Christmas card sales to a local charity. This is a great way to give back to your community and to show your customers and clients that you care about more than just making a profit.

  • Use social media to promote Christmas Card Day. You could post photos and videos of your Christmas card writing event or of your team sending out Christmas cards. You could also use social media to share holiday-themed content and to promote your products or services.

  • Offer a Christmas card design contest. This is a great way to get your customers and clients involved in your brand and to generate excitement about Christmas Card Day. You could ask people to submit their own Christmas card designs, and then choose a winner to receive a prize.

Here are some additional tips for leveraging Christmas Card Day to market and grow your business:

  • Personalise your Christmas cards. Take the time to write a personal message in each card. This will show your customers and clients that you value their business and that you care about them as individuals.

  • Use high-quality Christmas cards. Invest in high-quality Christmas cards that will make a good impression on your customers and clients. Avoid using cheap or flimsy cards.

  • Mail your Christmas cards early. This will ensure that your cards arrive on time for the holidays.

  • Follow up with your customers and clients. After the holidays, send a thank-you note to your customers and clients for sending you Christmas cards. This is a nice way to show your appreciation and to stay in touch.

By following these tips, business leaders and entrepreneurs can leverage Christmas Card Day to market and grow their businesses.

How can The Industry Leader help?

The Industry Leader can help business leaders and entrepreneurs grow their business during the month of December with web design, digital marketing, and 1:1 consultation.

Web design:

The Industry Leader's team of experienced web designers can create a custom website for your business that is both visually appealing and user-friendly. Your website is often the first point of contact between your business and potential customers, so it is important to have a website that makes a good impression.

Digital marketing:

The Industry Leader can also help you with your digital marketing needs. Their team of experts can help you develop and implement a digital marketing strategy that will help you reach your target audience and achieve your business goals. The Industry Leader offers a variety of digital marketing services, including social media management, blog setup and production, and email marketing.

1:1 consultation:

The Industry Leader also offers 1:1 consultation services to business leaders and entrepreneurs. Their team of experts can provide you with guidance and support on a variety of topics, including website design, digital marketing, and business growth.

Here are some specific ways that The Industry Leader can help you grow your business during the month of December:

  • Create a holiday-themed website or landing page. This is a great way to promote your holiday products or services and to get into the holiday spirit.

  • Launch a holiday social media campaign. You can use social media to share holiday-themed content, to promote your products or services, and to run holiday contests and giveaways.

  • Start a holiday blog. This is a great way to share holiday-related content with your target audience and to establish yourself as an expert in your industry.

  • Send out a holiday email marketing campaign. You can use email marketing to promote your holiday products or services and to offer your subscribers exclusive discounts and promotions.

  • Offer a free consultation to potential customers. This is a great way to introduce yourself to potential customers and to learn more about their needs.

By working with The Industry Leader, you can create a comprehensive marketing plan that will help you grow your business during the month of December.

Christmas Card Day: A Guide to Leveraging This Holiday for Marketing Success

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