Coming Out Day: How Businesses Can Show Support and Grow

Coming Out Day is a time to celebrate and support LGBTQ+ people, and it is also an opportunity for businesses to market and grow. This blog post will share specific tips on how to do this, including how to partner with LGBTQ+ organisations, run social media campaigns, offer discounts or promotions, and host a Coming Out Day event.


Emily Ginsenburg

10/4/20234 min read

a group of people standing around
a group of people standing around

National Coming Out Day (NCOD) is an annual LGBT awareness day observed on October 11, to support anyone "coming out of the closet". First celebrated in the United States in 1988, the initial idea was grounded in the feminist and gay liberation spirit of the personal being political, and the emphasis on the most basic form of activism being coming out to family, friends and colleagues, and living life as an openly lesbian or gay person.

NCOD was founded by Richard Eichberg, a psychologist, and Jean O'Leary, a gay rights activist. They chose October 11 because it is the anniversary of the Second National March on Washington for Lesbian and Gay Rights in 1987.

NCOD is celebrated by LGBTQ+ people and allies in many ways. Some people may come out to friends and family for the first time on this day. Others may attend events or rallies to show their support for the LGBTQ+ community. Still others may simply wear rainbow colours or share social media posts about NCOD.

Here are some specific ways that people might celebrate NCOD today:

  • Attend a Coming Out Day event. Many cities and organisations host events on NCOD, such as rallies, marches, workshops, and film screenings.

  • Share your own coming out story. Many people use NCOD as an opportunity to share their own coming out stories with others. This can be done online, in person, or through written or artistic expression.

  • Support LGBTQ+ organisations. There are many LGBTQ+ organisations that work to promote equality and visibility for LGBTQ+ people. On NCOD, you can show your support by donating to these organisations or volunteering your time.

  • Educate yourself and others about LGBTQ+ issues. NCOD is a great opportunity to learn more about LGBTQ+ history, culture, and challenges. You can do this by reading books, articles, and websites, or by attending educational events.

  • Be an ally. One of the best ways to celebrate NCOD is to be an ally to LGBTQ+ people. This means supporting LGBTQ+ rights and standing up against discrimination. You can do this by speaking out against anti-LGBTQ+ rhetoric, challenging stereotypes, and creating safe spaces for LGBTQ+ people.

NCOD is an important day to celebrate the courage and resilience of LGBTQ+ people. It is also a day to educate ourselves and others about LGBTQ+ issues and to show our support for the LGBTQ+ community.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage Coming Out Day to market and grow their businesses in a number of ways. Here are a few ideas:

  • Partner with LGBTQ+ organisations. Many LGBTQ+ organisations host events and campaigns on Coming Out Day. Partnering with these organisations can help you reach a wider audience and show your support for the LGBTQ+ community.

  • Make a donation to an LGBTQ+ organisation. This is a simple but effective way to show your support for the LGBTQ+ community and align your brand with their values.

  • Run social media campaigns. Use social media to share your support for Coming Out Day and to educate your followers about LGBTQ+ issues. You can also use social media to promote your products or services to LGBTQ+ consumers.

  • Offer discounts or promotions to LGBTQ+ customers. This is a great way to show your appreciation for LGBTQ+ customers and to encourage them to do business with you.

  • Host a Coming Out Day event. If you have the resources, you can host your own Coming Out Day event at your business or in your community. This is a great way to show your support for the LGBTQ+ community and to build relationships with LGBTQ+ customers.

Here are some specific examples of how businesses have leveraged Coming Out Day to market and grow their businesses:

  • Starbucks has partnered with the Human Rights Campaign to offer discounts to LGBTQ+ customers on Coming Out Day.

  • Target has donated to LGBTQ+ organisations on Coming Out Day and has run social media campaigns to educate its customers about LGBTQ+ issues.

  • Netflix has created original content that celebrates LGBTQ+ stories and experiences on Coming Out Day.

  • American Airlines has offered free checked bags to LGBTQ+ customers on Coming Out Day.

  • Levi's has hosted Coming Out Day events at its stores and has donated to LGBTQ+ organisations.

By taking these steps, business leaders and entrepreneurs can show their support for the LGBTQ+ community and leverage Coming Out Day to market and grow their businesses.

In addition to the above, businesses can also use Coming Out Day to:

  • Highlight LGBTQ+ employees and customers. Share stories about LGBTQ+ employees and customers who are making a difference in your business and community.

  • Provide educational resources about LGBTQ+ issues. This could include blog posts, webinars, or videos.

  • Create a more inclusive workplace culture. Make sure that your policies and practices are LGBTQ+ friendly.

By taking these steps, businesses can show their commitment to diversity and inclusion and attract more LGBTQ+ customers and employees.

How can The Industry Leader help?

The Industry Leader can help business leaders and entrepreneurs grow their businesses during the month of October with web design, social media management, email marketing, and 1:1 consultation.

Web design: We can create a professional and visually appealing website that represents your brand and attracts new customers. This is especially important during Coming Out Day, when you want to make a good impression on LGBTQ+ consumers.

Social media management: We can help you develop and implement a social media strategy that reaches your target audience and builds relationships with potential customers. We can also help you create engaging content and manage your social media accounts on a daily basis.

Email marketing: We can help you create and send targeted email marketing campaigns to your subscribers. This is a great way to stay in touch with your customers and promote your products or services.

1:1 consultation: We can offer you personalised advice and guidance on how to grow your business during the month of October. We can help you develop marketing strategies, create content, and manage your social media accounts.

By working with The Industry Leader, you can create a successful marketing campaign that leverages Coming Out Day to reach new customers and grow your business.

Genuine ways to show your support for the LGBTQ+ community and grow your business at the same time.

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