Grow Your Business with English Language Day Marketing
English Language Day is a great opportunity for businesses to market themselves to a global audience. In this blog post, we share some tips on how businesses can leverage this holiday to grow their businesses.
English Language Day is celebrated on October 13th every year to commemorate the day Parliament was opened for the first time by a speech in English, in 1362, rather than in French. The day also celebrates the universality of the language, and how it has evolved over the centuries.
English Language Day was first celebrated in 2009 by the English Project, a non-profit organization dedicated to promoting the English language. The day has since been adopted by schools, businesses, and other organizations around the world.
There are many ways to celebrate English Language Day. Some people might choose to:
Read a book or article in English. This could be a classic work of literature, a current news article, or anything else that interests you.
Watch a movie or TV show in English. This is a great way to immerse yourself in the language and learn new vocabulary.
Listen to English music. There is a wide variety of English-language music to choose from, so you're sure to find something you enjoy.
Write something in English. This could be a poem, a story, or even just a few sentences about your day.
Talk to someone in English. This could be a friend, family member, or even a stranger.
You can also celebrate English Language Day by simply being mindful of the language and how it is used. Pay attention to the different ways people use English, and appreciate the diversity of the language.
Here are some specific ideas for celebrating English Language Day:
Host an English language conversation hour. Invite friends, family, or neighbors to come over and chat in English. You could focus on a particular topic, such as current events, travel, or literature.
Attend an English language event. Many schools, libraries, and community centers offer events for English learners and speakers of all levels.
Volunteer to teach English to others. This is a great way to give back to your community and help others learn the language.
Write a blog post or social media post about English Language Day. Share your thoughts on the importance of the English language and how it can be used to connect people from all over the world.
No matter how you choose to celebrate, English Language Day is a great opportunity to appreciate the richness and diversity of the English language.
Leverage this holiday to grow your business
Business leaders and entrepreneurs can leverage English Language Day to market and grow their businesses in a number of ways. Here are a few ideas:
Offer a discount or special promotion to English language learners. This is a great way to show your support for the English language and attract new customers.
Host an English language event, such as a conversation hour or workshop. This is a great way to connect with potential customers and build relationships.
Create educational content about the English language. This could include blog posts, infographics, or videos. This is a great way to position yourself as an expert in the English language and attract new customers.
Partner with an English language school or organisation. This is a great way to reach a wider audience and promote your business to English language learners.
Use social media to promote English Language Day and your business. Share interesting facts about the English language, and highlight how your business can help people learn and improve their English skills.
Here are some specific examples of how businesses have leveraged English Language Day to market and grow their businesses:
Duolingo, a language learning app, offered a free month of premium access to English language learners on English Language Day.
BBC Learning English, a website and app that offers English language learning resources, hosted a special event on English Language Day with guest speakers and activities.
The British Council, a non-profit organization that promotes British culture and education around the world, launched a campaign on English Language Day to encourage people to learn English.
By leveraging English Language Day, business leaders and entrepreneurs can reach a wider audience, build relationships with potential customers, and position themselves as experts in the English language.
In addition to the above, businesses can also use English Language Day to:
Promote their commitment to diversity and inclusion. The English language is spoken by people from all over the world, so celebrating English Language Day is a great way to show your commitment to diversity and inclusion.
Highlight their products or services that are relevant to English language learners. For example, a business that sells English language learning software or books could use English Language Day to promote their products and services.
Build goodwill with the English language community. By celebrating English Language Day, businesses can show their appreciation for the English language and the people who speak it.
By taking advantage of English Language Day, businesses can reap a number of benefits, including increased brand awareness, more leads, and more sales.
How can The Industry Leader help?
The Industry Leader can help business leaders and entrepreneurs grow their businesses during the month of October with web design, social media management, email marketing, and 1:1 consultation.
Web design: A well-designed website is essential for any business that wants to be successful online. The Industry Leader can help you create a website that is visually appealing, informative, and easy to navigate.
Social media management: Social media is a powerful tool for businesses to connect with their customers and promote their products or services. The Industry Leader can help you develop and implement a social media strategy that will help you achieve your business goals.
Email marketing: Email marketing is a great way to stay in touch with your customers and promote your latest products or services. The Industry Leader can help you create and manage email campaigns that are effective and engaging.
1:1 consultation: The Industry Leader can provide you with 1:1 consultation to help you develop and implement a marketing plan that is tailored to your specific business needs.
Here are some specific ways that The Industry Leader can help business leaders and entrepreneurs grow their businesses during the month of October:
Create a special English Language Day landing page on your website. This could include information about the holiday, your company's commitment to English language learners, and any special promotions or discounts that you are offering.
Run a social media campaign on English Language Day. Share interesting facts about the English language, and highlight how your business can help people learn and improve their English skills.
Create an email marketing campaign to promote your English Language Day specials. Segment your email list so that you can target your message to people who are interested in English language learning.
Offer a free 1:1 consultation to English language learners. This is a great way to build relationships with potential customers and position yourself as an expert in the English language.
By working with The Industry Leader, business leaders and entrepreneurs can take advantage of English Language Day to market and grow their businesses.