General Motors Mission, Vision, and Values: How the Company is Living up to its Commitments

General Motors was founded in 1908 by William C. Durant. It is one of the Big Three automakers in the United States, along with Ford and Chrysler. GM has produced a wide range of vehicles over the years, including cars, trucks, SUVs, and vans. It has also been a leader in innovation, introducing several new technologies to the automotive industry, such as the fuel cell car and the turbocharger.

• Key offerings: GM's key offerings include:
  

• Automobiles: GM produces a wide range of cars, including the Chevrolet Bolt EV, the Cadillac Escalade, and the Buick Enclave.
  

• Trucks: GM is a leading manufacturer of trucks, including the Chevrolet Silverado, the GMC Sierra, and the Cadillac Escalade EXT.
  

• SUVs: GM offers a variety of SUVs, including the Chevrolet Traverse, the GMC Acadia, and the Cadillac XT5.
  

• Vans: GM produces a number of vans, including the Chevrolet Express, the GMC Savana, and the Buick GL8.
  

• Financial services: GM offers a variety of financial services, including leasing, financing, and insurance.

GM is a global company with operations in over 100 countries. It is one of the largest employers in the United States, with over 200,000 employees.

Here are the mission, vision, and values of General Motors, GM

Mission:

To earn customers for life by building brands that inspire passion and loyalty through not only breakthrough technologies but also by serving and improving the communities in which we live and work around the world.

Vision:

To lead the automotive industry in creating a world with zero crashes, zero emissions and zero congestion.

Values:

• Customer-focused: We put the customer at the center of everything we do.

• Innovative: We are committed to continuous improvement and innovation.

• Diversity and inclusion: We believe that a diverse and inclusive workforce is essential to our success.

• Integrity: We conduct ourselves with honesty and fairness.

• Sustainability: We are committed to reducing our environmental impact.

How has General Motors, GM lived up to its mission, vision, and values?

Here are some examples of how General Motors has lived up to its mission, vision, and values:

• Customer-focused: GM has a long history of putting the customer at the center of everything it does. For example, in 2017, GM launched OnStar Guardian, a service that uses real-time data to help drivers avoid accidents. The service has been credited with saving lives, and it is just one example of how GM is committed to providing customers with the best possible experience.
  

• Innovative: GM is a leader in innovation, and it is constantly developing new technologies to improve its vehicles. For example, GM was the first automaker to mass-produce an electric vehicle, the Chevrolet Bolt EV. The Bolt EV has been a success, and it is just one example of how GM is leading the way in the development of sustainable transportation.
  

• Diversity and inclusion: GM is committed to creating a diverse and inclusive workforce. In 2020, GM was named one of the "Best Workplaces for Diversity" by Fortune magazine. GM is also a member of the OneTen coalition, which is a group of companies committed to creating one million good-paying jobs for Black Americans by 2030.
  

• Integrity: GM conducts itself with honesty and fairness. In 2020, GM was named one of the "World's Most Ethical Companies" by Ethisphere Institute. GM is also a signatory to the UN Global Compact, which is a set of principles that promote responsible business practices.
  

• Sustainability: GM is committed to reducing its environmental impact. In 2020, GM announced that it would be investing $27 billion in electric and autonomous vehicles by 2025. GM is also working to reduce its greenhouse gas emissions, and it has set a goal of achieving net-zero emissions by 2040.

GM is a company that is committed to making a positive impact on the world, and it is constantly working to improve its products and services.

What makes General Motors, GM an industry leader?

Here are some reasons why General Motors is an industry leader:

• Unique selling proposition (USP): GM's USP is its focus on innovation and customer-centricity. GM is constantly developing new technologies to improve its vehicles, and it is always looking for ways to improve the customer experience.
  

• Innovation and leadership: GM has a long history of innovation. The company was the first to mass-produce an electric vehicle, the Chevrolet Bolt EV. GM is also a leader in the development of autonomous vehicles.
  

• Success stories: GM has had many success stories over the years. The Chevrolet Bolt EV has been a success, and it is just one example of how GM is leading the way in the development of sustainable transportation. GM's OnStar Guardian service has also been a success, and it is just one example of how GM is committed to providing customers with the best possible experience.
  

• Industry experts and analysts who praise the brand: General Motors has been praised by industry experts and analysts for its innovation, customer-centricity, and commitment to sustainability. For example, in 2020, GM was named one of the "World's Most Ethical Companies" by Ethisphere Institute.

In simple terms, General Motors is an industry leader because it is a company that is constantly innovating and improving its products and services. GM is committed to providing customers with the best possible experience, and it is always looking for ways to make a positive impact on the world.

Here are some specific examples of GM's innovation and leadership:

• In 1908, GM introduced the first mass-produced automobile, the Chevrolet Model T.

• In 1927, GM introduced the first automatic transmission, the Hydra-Matic.

• In 1953, GM introduced the first rear-view mirror, the Safety Vue.

• In 1966, GM introduced the first airbag, the Air Cushion Restraint System.

• In 2006, GM introduced the first hybrid electric vehicle, the Chevrolet Volt.

• In 2016, GM introduced the first self-driving car, the Cadillac CT6.

GM is a company that is constantly pushing the boundaries of what is possible, and it is always looking for ways to make transportation more efficient, safer, and more sustainable.

In conclusion

General Motors is a leading automaker that has been in business for over 100 years. The company is known for its innovation and customer-centricity. GM has introduced many new technologies to the automotive industry, including the first mass-produced automobile, the first automatic transmission, and the first rear-view mirror. GM is also a leader in the development of autonomous vehicles.

GM is committed to providing customers with the best possible experience. The company offers a wide range of vehicles, including cars, trucks, SUVs, and vans. GM also offers a variety of financial services, such as leasing, financing, and insurance.

GM is a company that is constantly pushing the boundaries of what is possible. The company is committed to making transportation more efficient, safer, and more sustainable. GM is investing heavily in electric and autonomous vehicles, and the company has set a goal of achieving net-zero emissions by 2040.

General Motors is a leading automaker that is committed to innovation, customer-centricity, and sustainability. The company is constantly pushing the boundaries of what is possible, and it is well-positioned to lead the automotive industry into the future.

Are you looking to create a strong brand for your business? If so, you need to start with a clear mission, vision, and core values. These are the foundation of your brand, and they will guide your decisions as you grow your business.

But how do you create a strong brand? That's where The Industry Leader's "The Brand Blueprint" worksheet comes in. This free worksheet will help you define your mission, vision, and core values in a clear and concise way.

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GM's Mission, Vision, and Values: A Look at the Company's Guiding Principles

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