Ideas for Businesses to Celebrate Baby Safety Month

Learn how to celebrate Baby Safety Month as a business with tips, ideas, and offers from The Industry Leader.


Emily Ginsenburg

9/24/20233 min read

a baby sleeping in a blanket
a baby sleeping in a blanket

Baby Safety Month is an annual observance held in September in the United States. It is a month-long campaign dedicated to raising awareness about the importance of ensuring the safety and well-being of infants and young children. The campaign is sponsored by the Juvenile Products Manufacturers Association (JPMA).

The JPMA started Baby Safety Month in 1983 as "Expectant Mother's Day." In 1986, it was extended to a week-long celebration, until 1991, when JPMA sponsored the first "Baby Safety Awareness Month." Since then, every September has been designated as Baby Safety Month.

The campaign aims to educate parents, caregivers, and the public about various aspects of baby safety, including safe sleep practices, childproofing homes, preventing accidents and injuries, and choosing safe products for babies.

Some of the specific topics that are covered during Baby Safety Month include:

  • Safe sleep practices for babies, such as placing them on their backs to sleep and using a crib or bassinet that meets safety standards

  • Childproofing the home, such as putting safety gates at the tops and bottoms of stairs, covering outlets, and removing dangerous objects from reach

  • Preventing accidents and injuries, such as falls, burns, and poisonings

  • Choosing safe products for babies, such as car seats, cribs, and toys

Baby Safety Month is a great opportunity for parents, caregivers, and the public to learn about the importance of baby safety and take steps to protect their babies. There are many resources available to help people learn more about baby safety, including websites, books, and pamphlets.

Here are some tips for celebrating Baby Safety Month:

  • Read books about baby safety with your child.

  • Visit a local fire station or police station to learn about fire safety and child car seat safety.

  • Take a baby safety class.

  • Talk to your friends and family about baby safety.

  • Share safety tips on social media.

By taking steps to learn about baby safety and putting safety measures in place, we can help keep our babies safe.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage Baby Safety Month to market and grow their businesses in a number of ways. Here are a few ideas:

  • Partner with a local organisation that promotes baby safety. This could be a fire department, police department, hospital, or other group. By partnering with an established organisation, you can reach a wider audience and raise awareness about your business.

  • Offer discounts or promotions on baby safety products. This is a great way to attract new customers and show them that you care about baby safety.

  • Host a baby safety event or workshop. This could be a free event or one that you charge a small fee for. You could invite local experts to speak about baby safety or provide hands-on demonstrations.

  • Create educational content about baby safety. This could be blog posts, infographics, or videos. By sharing this content on your website and social media, you can educate your audience about baby safety and position yourself as an expert in the field.

  • Use the hashtag #BabySafetyMonth on social media. This is a great way to get your message seen by a wider audience.

By taking advantage of Baby Safety Month, business leaders and entrepreneurs can raise awareness about their businesses and promote the importance of baby safety.

Here are some additional tips for businesses that want to leverage Baby Safety Month:

  • Be creative and original with your marketing campaigns. There are many ways to promote baby safety, so don't be afraid to think outside the box.

  • Make sure your marketing materials are visually appealing and easy to understand. Parents and caregivers are often busy, so you want to make it as easy as possible for them to learn about your products and services.

  • Track your results so you can see what's working and what's not. This will help you optimise your marketing campaigns and get the most out of Baby Safety Month.

By following these tips, businesses can use Baby Safety Month to market and grow their businesses in a meaningful way.

How can The Industry Leader help?

Here are some ways we’re celebrating the holidays this month:

  • 50% Off All Educational Content + DIY Resources from The Industry Leader. Ends on Friday, September 29th at 11:59 PM EST.

The Industry Leader offers a wide variety of educational content for business leaders and entrepreneurs, including blog posts, infographics, videos, and on-demand courses. They also offer a variety of DIY resources, such as templates, printables, and checklists.

If you're interested in learning more about how The Industry Leader can help you grow your business, please visit our website and contact us today.

Keep Babies Safe and Grow Your Business with These Baby Safety Month Ideas

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