Ice Cream Day: A Sweet Opportunity to Boost Your Sales

Ice Cream Day is a delicious holiday, but did you know that it can also be a great opportunity to grow your business? In this blog post, we share how business leaders and entrepreneurs can leverage Ice Cream Day to market and promote their products and services.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

12/6/20234 min read

a laptop computer sitting on a table with fruit and ice cream
a laptop computer sitting on a table with fruit and ice cream

Ice Cream Day is celebrated on December 13th every year. There is no official history of this holiday, but it is believed to have originated in the United States in the 1980s. Some people believe that it was started by an ice cream company, while others believe that it was started by a group of ice cream lovers.

Ice Cream Day is a day to celebrate the delicious and refreshing treat that is ice cream. There are many ways to celebrate this holiday, such as:

  • Eating your favourite flavour of ice cream

  • Going to an ice cream shop

  • Making your own ice cream at home

  • Throwing an ice cream party

  • Learning about the history and science of ice cream

Here are some other ideas for celebrating Ice Cream Day on December 13th:

  • Visit a local ice cream shop: Many ice cream shops offer special deals and promotions on Ice Cream Day.

  • Have an ice cream social: Invite your friends and family over for an ice cream party. You can set up a sundae bar with all the fixings, or play ice cream-themed games.

  • Make your own ice cream: There are many easy recipes for making ice cream at home. You can use a traditional ice cream maker, or you can simply freeze a mixture of milk, cream, sugar, and flavourings.

  • Learn about ice cream: Did you know that ice cream has been around for centuries? Take some time to learn about the history of ice cream and how it's made.

No matter how you choose to celebrate, Ice Cream Day is a great day to indulge in your favourite frozen treat.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage Ice Cream Day to market and grow their businesses in a number of ways, including:

  • Offer special deals and promotions. This is a great way to attract new customers and encourage existing customers to spend more money. For example, you could offer a free scoop of ice cream with the purchase of a cone, or a discount on a pint of ice cream.

  • Partner with other businesses. You could partner with a local grocery store to offer a free sample of your ice cream, or with a restaurant to offer a special ice cream dessert. This is a great way to reach a new audience and promote your brand.

  • Host an event. You could host an ice cream social at your business, or sponsor an ice cream-themed event in your community. This is a great way to generate goodwill and promote your brand.

  • Create social media content. Share photos and videos of your ice cream on social media, and use relevant hashtags to reach a wider audience. You could also run a contest or giveaway to get people engaged.

  • Run advertising campaigns. You could run targeted advertising campaigns on social media or search engines to reach people who are interested in ice cream. You could also create print or digital ads promoting your special deals and promotions.

Here are some additional tips for leveraging Ice Cream Day to market and grow your business:

  • Be creative. There are many different ways to celebrate Ice Cream Day. Don't be afraid to get creative with your marketing and promotions.

  • Be consistent. Make sure your marketing and promotions are consistent across all channels. This will help to create a strong and unified brand image.

  • Have fun! Ice Cream Day is a fun holiday, so make sure your marketing and promotions reflect that.

By following these tips, business leaders and entrepreneurs can leverage Ice Cream Day to market and grow their businesses.

How can The Industry Leader help?

The holiday season is a great time for businesses to grow. People are spending more money on gifts and other holiday expenses, and they are more likely to be online shopping. The Industry Leader can help business leaders and entrepreneurs grow their business during the month of December with web design, digital marketing, and 1:1 consultation.

Web design

A professional and user-friendly website is essential for any business, but it is especially important during the holiday season. When people are shopping online, they want to be able to find the products or services they are looking for quickly and easily. The Industry Leader can help you create a website that is visually appealing, easy to navigate, and optimised for search engines.

Digital marketing

Digital marketing can help you reach more potential customers and promote your products or services during the holiday season. The Industry Leader can help you with social media management, blog setup and production, email marketing, and other digital marketing services.

1:1 consultation

If you need help developing a marketing strategy or growing your business, The Industry Leader also offers 1:1 consultation services. Our experienced business professionals can provide you with personalised advice and guidance to help you achieve your business goals.

Here are some specific ways that The Industry Leader can help you grow your business during the month of December:

  • Create a holiday-themed website or landing page. This is a great way to promote your special holiday deals and promotions.

  • Run targeted social media ads. You can reach people who are interested in your products or services by targeting them with social media ads.

  • Send out a holiday email marketing campaign. This is a great way to stay in touch with your customers and promote your special holiday offers.

  • Write blog posts about holiday topics. This is a great way to attract new visitors to your website and establish yourself as an expert in your industry.

  • Offer a free consultation to potential customers. This is a great way to learn more about their needs and show them how you can help them achieve their business goals.

By taking advantage of The Industry Leader's services, you can set your business up for success during the holiday season.

How to make Ice Cream Day work for you

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