How to Grow Your Business with International Animation Day Marketing

International Animation Day is celebrated every year on October 28th. It was created in 2002 by the International Animated Film Association (ASIFA) to commemorate the first public performance of projected moving images, which took place on October 28th, 1892, at the Grévin Museum in Paris, France.

The first public performance of animation was a collection of three cartoons by Charles-Émile Reynaud, called "Pantomimes Lumineuses." Reynaud's Théâtre Optique was a moving picture system that used a series of hand-painted images on perforated film strips. The images were projected onto a screen in front of an audience, creating the illusion of movement.

Today, International Animation Day is celebrated all over the world with a variety of events and activities. Some people celebrate by watching their favourite animated films or TV shows. Others attend special events, such as film festivals, animation workshops, or exhibitions. Some people even create their own animated films or videos to celebrate the day.

Here are some ideas for how to celebrate International Animation Day:

• Watch your favourite animated film or TV show.

• Attend a special event, such as a film festival, animation workshop, or exhibition.

• Create your own animated film or video.

• Visit a museum or art gallery that has a collection of animation art.

• Read books or articles about animation history and techniques.

• Support independent animators by buying their films or merchandise.

• Donate to organisations that support animation education and outreach.

International Animation Day is a great opportunity to celebrate the art of animation and the people who create it. It is also a day to learn more about animation and to share your love of animation with others.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage International Animation Day to market and grow their businesses in a number of ways. Here are a few ideas:

• Create animated content related to your business. This could be a short video about your products or services, a fun explainer video, or even a series of animated characters that represent your brand. You can share your animated content on social media, your website, and in your email marketing campaigns.

• Run a contest or giveaway related to animation. This could be a contest to create the best animated video about your business, or a giveaway of animated merchandise. Contests and giveaways are a great way to generate excitement and engagement around your brand.

• Offer discounts or promotions on animated products or services. This could include discounts on animated movies, TV shows, video games, or software. You could also offer promotions on animation services, such as video production or motion graphics.

• Partner with other businesses in your industry to offer joint promotions. For example, you could partner with a local movie theatre to offer a discount on tickets to an animated film, or you could partner with a software company to offer a free trial of their animation software.

• Sponsor an event related to animation. This could be a film festival, animation workshop, or exhibition. Sponsoring an event is a great way to get your brand in front of a large audience of people who are interested in animation.

Here are some specific examples of how businesses have leveraged International Animation Day in the past:

• In 2022, Netflix released a special collection of animated films and TV shows to celebrate International Animation Day. The collection included a variety of new and classic titles, such as "Arcane," "The Sea Beast," and "Klaus."

• In 2021, Adobe offered a free trial of its Creative Cloud software to celebrate International Animation Day. The software includes a variety of tools for creating animated content, such as After Effects, Illustrator, and Animate.

• In 2020, the Academy of Motion Picture Arts and Sciences hosted a virtual event to celebrate International Animation Day. The event featured panels with animators from around the world, as well as screenings of animated films.

No matter what your business is, there are ways to leverage International Animation Day to market and grow your business. By creating animated content, running contests and giveaways, offering discounts and promotions, partnering with other businesses, and sponsoring events, you can reach a new audience and generate excitement around your brand.

How can The Industry Leader help?

The Industry Leader is a full-service marketing agency that can help business leaders and entrepreneurs grow their businesses during the month of October and beyond. We offer a variety of services, including web design, social media management, email marketing, and 1:1 consultation.

Our web design team can create a professional and visually appealing website that represents your brand and attracts customers. Our social media management team can help you create and share engaging content, grow your audience, and drive traffic to your website. Our email marketing team can help you create and send targeted email marketing campaigns to nurture your leads and convert them into customers. And our 1:1 consultation services can provide you with personalised advice and guidance from an experienced business consultant to help you achieve your business goals.

Here are some specific ways that The Industry Leader can help you grow your business during the month of October:

• Web design: We can create a new website for your business that is optimised for search engines and mobile devices. We can also help you redesign your existing website to make it more user-friendly and engaging.

• Social media management: We can help you create and share engaging content on social media platforms like Twitter, Facebook, and LinkedIn. We can also help you manage your social media accounts and respond to customer comments and questions.

• Email marketing: We can help you create and send targeted email marketing campaigns to your subscribers. We can also help you segment your email list and track the results of your campaigns.

• 1:1 consultation: We can provide you with personalised advice and guidance from an experienced business consultant. Our consultants can help you develop a marketing strategy, set goals, and track your progress.

If you are looking for a way to grow your business during the month of October, contact The Industry Leader today. We can help you develop a marketing plan that is tailored to your specific needs and budget.

5 creative ways to celebrate International Animation Day and promote your brand

Related Content