Celebrating and Growing Your Business on International Day of Persons with Disabilities

In this blog post, we share some ways that businesses can celebrate International Day of Persons with Disabilities and grow their businesses at the same time.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

11/29/20234 min read

a woman in a wheelchair wheel chair in a city
a woman in a wheelchair wheel chair in a city

The International Day of Persons with Disabilities (IDPD) is observed annually on December 3rd. It was proclaimed by the United Nations General Assembly in 1992, with the aim of promoting an understanding of disability issues and mobilising support for the dignity, rights, and well-being of persons with disabilities.

The IDPD has its roots in the activism of persons with disabilities and their organisations. In 1981, the United Nations General Assembly proclaimed the 1980s as the United Nations Decade of Disabled Persons. This decade of action helped to raise awareness of disability issues and led to the adoption of the United Nations Convention on the Rights of Persons with Disabilities (CRPD) in 2006.

The CRPD is a landmark international human rights treaty that recognizes the rights of persons with disabilities on an equal basis with others. It sets out a comprehensive framework for promoting the rights of persons with disabilities in all areas of life, including education, employment, healthcare, and social participation.

The IDPD is an opportunity to celebrate the contributions of persons with disabilities to society and to reaffirm our commitment to building a more inclusive world. It is also a day to raise awareness of the challenges faced by persons with disabilities and to advocate for their rights.

Here are some ways to celebrate the International Day of Persons with Disabilities:

  • Learn more about disability issues and the rights of persons with disabilities.

  • Support organisations that work to promote the rights and well-being of persons with disabilities.

  • Attend events and activities that are accessible to persons with disabilities.

  • Speak out against discrimination and ableism.

  • Be an ally to persons with disabilities in your everyday life.

The IDPD is an important day to remember that persons with disabilities are an essential part of our society. They have the same rights and opportunities as everyone else, and we must work together to create a world where everyone can thrive.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage the International Day of Persons with Disabilities to market and grow their businesses in a number of ways:

  • Educate their customers and employees about disability issues. This can be done through blog posts, social media posts, employee training sessions, and other initiatives. By raising awareness of disability issues, businesses can show their commitment to diversity and inclusion, and build a more inclusive customer base.

  • Offer products and services that are accessible to persons with disabilities. This could include things like accessible websites and mobile apps, sign language interpretation at events, and sensory-friendly products. By offering accessible products and services, businesses can reach a wider audience and improve the customer experience.

  • Partner with organisations that support persons with disabilities. This could involve sponsoring events, donating to charities, or providing pro bono services. By partnering with these organisations, businesses can show their support for the disability community and make a positive impact on society.

Here are some specific ways that business leaders and entrepreneurs can take advantage of the holiday to market and grow their businesses:

  • Offer special deals and discounts to persons with disabilities and their families. This could include things like discounts on products and services, free shipping, or priority access to events. By offering special deals and discounts, businesses can show their appreciation for the disability community and encourage them to become customers.

  • Run social media campaigns and email marketing campaigns to raise awareness of disability issues and promote their business. This could involve sharing stories of persons with disabilities who have overcome challenges, or highlighting the accessibility features of their products and services. By running social media and email marketing campaigns, businesses can reach a wider audience and build relationships with potential customers.

  • Host events and webinars that are accessible to persons with disabilities. This could include things like webinars on disability awareness, or events that feature speakers with disabilities. By hosting accessible events, businesses can provide value to the disability community and position themselves as thought leaders.

How can The Industry Leader help?

How The Industry Leader can help business leaders and entrepreneurs grow their business by taking advantage of special offers from The Industry Leader during the month of November:

The Industry Leader is offering a special discount to Native American-owned and family-owned businesses during the month of November: 30% off all services (web design, digital marketing, 1:1 consultation). This is a great opportunity for businesses to take advantage of professional services that can help them grow and succeed.

Notes to each part of this offer:

30% off all services (web design, digital marketing, 1:1 consultation) from The Industry Leader for Native American-owned and Family-owned businesses.

  • This offer is valid for all services offered by The Industry Leader, including web design, digital marketing, and 1:1 consultations.

  • The offer is available to Native American-owned and family-owned businesses of all sizes.

  • The offer ends on Friday, December 01st at 11:59 PM EST.

To take advantage of this offer, businesses can fill out the form on our contact page to book an appointment.

This is a great opportunity for businesses to take advantage of professional services that can help them grow and succeed.

The Industry Leader offers a wide range of services that can help businesses of all sizes grow and succeed. Our team of experienced professionals can help businesses create and execute effective marketing campaigns, design and develop user-friendly websites, and provide strategic advice on how to grow their businesses.

By taking advantage of the special offer from The Industry Leader, businesses can save money on professional services that can help them reach new customers, increase sales, and boost their bottom line.

How to show your support for the disability community and make your business more inclusive.

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