5 Ways to Use International Music Day to Grow Your Business

International Music Day is a great opportunity for businesses to connect with their audience and grow their businesses. Learn how to host a musical event, partner with a local music school or organization, create a music-themed marketing campaign, donate to a music charity, and use the hashtag #InternationalMusicDay to market your business and grow your audience.


Emily Ginsenburg

9/25/20234 min read

a group of people dancing in a dance floor
a group of people dancing in a dance floor

International Music Day is celebrated on October 1 every year. It was initiated by the International Music Council (IMC), an organisation founded by UNESCO in 1949 to promote the development and practice of music. The first International Music Day was celebrated in 1975, and it has been celebrated in over 150 countries around the world ever since.

The purpose of International Music Day is to celebrate the power of music to unite people and cultures. Music is a universal language that can transcend borders and bring people together. It can also be a powerful force for peace and understanding.

There are many different ways to celebrate International Music Day. Some people attend concerts or festivals, while others simply listen to their favourite music at home. There are also many opportunities to get involved in music making, such as taking a music class, joining a choir or band, or simply singing or playing an instrument at home.

Here are some specific ideas for how to celebrate International Music Day:

  • Attend a concert or festival.

  • Listen to your favourite music at home.

  • Learn to play an instrument.

  • Sing in a choir or band.

  • Take a music class.

  • Host a musical event in your community.

  • Volunteer at a music school or organisation.

  • Donate to a music charity.

  • Simply enjoy the music around you.

No matter how you choose to celebrate International Music Day, the important thing is to take some time to appreciate the power of music and its ability to bring people together.

Here are some other interesting facts about International Music Day:

  • The theme for International Music Day 2023 is "Music at the Heart of Education."

  • The official logo for International Music Day features a treble clef and a staff, surrounded by the words "International Music Day" in different languages.

  • The International Music Council has its headquarters in Paris, France.

  • The IMC also organises other events throughout the year, such as the World Music Day Festival, which is held in June.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage International Music Day to market and grow their businesses in a number of ways. Here are a few ideas:

  • Host a musical event. This could be a small concert, a dance performance, or even just a sing-along. You could invite local musicians to perform, or you could even hold a talent show. This is a great way to get your brand in front of a new audience and to show your support for the local music scene.

  • Partner with a local music school or organisation. This could be a way to offer discounts on your products or services to students or members of the organisation. You could also sponsor a music event or competition. This is a great way to get involved in your community and to show your support for music education.

  • Create a music-themed marketing campaign. This could involve using music in your advertising, creating music-related content for your social media channels, or even hosting a contest where people can submit their own music videos. This is a great way to tap into the power of music to connect with your audience.

  • Donate to a music charity. This is a great way to show your support for the music industry and to give back to your community. You could also partner with a music charity to raise awareness for their cause.

  • Use the hashtag #InternationalMusicDay. This is a great way to get your content seen by people who are interested in music. You can use the hashtag in your social media posts, blog articles, and other marketing materials.

By leveraging International Music Day, business leaders and entrepreneurs can tap into the power of music to connect with their audience, build brand awareness, and grow their businesses.

Here are some additional tips for businesses that want to leverage International Music Day:

  • Be creative and have fun with your marketing. Music is all about creativity, so don't be afraid to get creative with your marketing. This is a great opportunity to show your personality and to stand out from the competition.

  • Be authentic. People can spot a fake from a mile away. Be genuine in your support for music and in your marketing efforts. People will appreciate it.

  • Be consistent. Don't just market on International Music Day. Show your support for music throughout the year. This will help you build a strong relationship with your audience.

I hope these tips help you leverage International Music Day to market and grow your business.

How can The Industry Leader help?

Here are some ways we’re celebrating the holidays this month:

  • 50% Off All Educational Content + DIY Resources from The Industry Leader. This is a great opportunity to learn new skills and grow your business. Our educational content covers a wide range of topics, from marketing to sales to customer service. Our DIY resources can help you create marketing materials, website designs, and more. This offer ends on Friday, September 29th at 11:59 PM EST.

In addition to these great offers, The Industry Leader can also help you grow your business by providing you with:

  • Expert advice and guidance. Our team of experts can help you develop a marketing strategy that is right for your business. We can also help you with your sales, customer service, and other business needs.

  • The latest industry trends. We stay up-to-date on the latest industry trends so that you can be sure that your business is using the most effective marketing strategies.

If you are interested in learning more about how The Industry Leader can help you grow your business, please visit our website or contact us today.

How to Tap into the Universal Language of Music to Connect with Your Audience

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