How Businesses Can Celebrate LGBTQ+ History Month and Market to the LGBTQ+ Community
LGBTQ+ History Month is celebrated every October, and it's a great time for businesses to show their support for the LGBTQ+ community and market their products and services to a new audience. In this blog post, we share tips on how business leaders and entrepreneurs can leverage LGBTQ+ History Month to grow their businesses. We also cover how to create inclusive and engaging marketing campaigns.
LGBTQ+ History Month is an annual observance in the United States, Canada, Armenia, Romania, the Netherlands, Southeast Asia, and Australia. It is celebrated in October to coincide with National Coming Out Day on 11 October and to commemorate the first and second marches on Washington in 1979 and 1987 for LGBT rights. In the United Kingdom it is observed during February; in the UK this coincides with a major celebration of the 2003 abolition of Section 28.
The first LGBTQ+ History Month was celebrated in the United States in 1994. It was the brainchild of Rodney Wilson, a professor at the University of Missouri–Kansas City. Wilson wanted to create a month-long event to celebrate the achievements of LGBTQ+ people and to educate the public about LGBTQ+ history.
LGBTQ+ History Month is celebrated in a variety of ways. Some people attend events such as lectures, workshops, and film screenings. Others read books and articles about LGBTQ+ history. Still others simply take the time to learn more about the LGBTQ+ people in their own lives and communities.
Here are some specific ideas for celebrating LGBTQ+ History Month:
Attend an event. Many schools, libraries, museums, and other organizations host events during LGBTQ+ History Month. These events can include lectures, workshops, film screenings, and more.
Read a book or article. There are many books and articles available about LGBTQ+ history. Some good places to start include:
Stonewall: The Riots That Sparked the Gay Revolution by David Carter
Gender Outlaw: On Men, Women, and the Rest of Us by Kate Bornstein
Bi: Notes for a Bisexual Revolution by Shiri Eisner
Transgender History: The Roots of Today's Revolution by Susan Stryker
Learn about the LGBTQ+ people in your own life and community. Talk to your friends, family, and neighbours about their experiences as LGBTQ+ people. You can also learn about local LGBTQ+ organisations and events.
Be an ally. Stand up against discrimination and hate speech against LGBTQ+ people. Use your voice and privilege to support LGBTQ+ rights.
LGBTQ+ History Month is an important time to celebrate the achievements of LGBTQ+ people and to educate the public about LGBTQ+ history. It is also a time to reflect on the progress that has been made and to work towards a more just and equitable society for all.
Leverage this holiday to grow your business
Business leaders and entrepreneurs can leverage LGBTQ+ History Month to market and grow their businesses in a number of ways. Here are a few ideas:
Educate your customers about LGBTQ+ history. This can be done through social media posts, blog articles, or even in-store displays. Be sure to highlight the contributions of LGBTQ+ people to society and the challenges they have faced.
Partner with LGBTQ+ organisations. This could involve sponsoring an event, donating to a cause, or simply offering your products or services to their members. By partnering with LGBTQ+ organisations, you can show your support for the community and reach a new audience.
Offer discounts or promotions to LGBTQ+ customers. This is a simple way to show your appreciation for the LGBTQ+ community and encourage them to do business with you.
Highlight LGBTQ+ employees and customers on your website and social media channels. This is a great way to show that your business is inclusive and welcoming to all.
Run an LGBTQ+-themed contest or giveaway. This is a fun and engaging way to celebrate LGBTQ+ History Month and promote your business at the same time.
Here are some specific examples of marketing campaigns that businesses have run during LGBTQ+ History Month:
Target launched a campaign called "All Are Welcome" in 2021. The campaign featured a series of ads that celebrated the diversity of the LGBTQ+ community.
Nike launched a campaign called "Be True" in 2022. The campaign featured a series of ads that highlighted the stories of LGBTQ+ athletes.
Starbucks launched a campaign called "Queer Voices" in 2023. The campaign featured a series of videos that featured LGBTQ+ customers and employees sharing their stories.
By taking these steps, business leaders and entrepreneurs can show their support for the LGBTQ+ community and market their businesses to a new audience.
It is important to note that when marketing to the LGBTQ+ community, it is important to be authentic and genuine. Avoid using stereotypes or tokenism. Instead, focus on celebrating the diversity and creativity of the community.
How can The Industry Leader help?
The Industry Leader can help business leaders and entrepreneurs grow their businesses during LGBTQ+ History Month by providing them with web design, social media management, email marketing, and 1:1 consultation services.
Web design: A well-designed website is essential for any business, but it is especially important for businesses that are targeting the LGBTQ+ community. The Industry Leader can help you create a website that is visually appealing, informative, and inclusive.
Social media management: Social media is a powerful tool for businesses to connect with their customers and promote their products or services. The Industry Leader can help you develop and implement a social media strategy that is tailored to your target audience.
Email marketing: Email marketing is a great way to stay in touch with your customers and promote your latest products or services. The Industry Leader can help you create and manage email marketing campaigns that are effective and engaging.
1:1 consultation: The Industry Leader can provide you with 1:1 consultation services to help you develop and implement a marketing strategy that is tailored to your specific needs and goals.
Here are some specific ways that The Industry Leader can help you grow your business during LGBTQ+ History Month:
Create a landing page on your website dedicated to LGBTQ+ customers. This page can be used to educate your customers about LGBTQ+ history, highlight your commitment to diversity and inclusion, and offer special promotions to LGBTQ+ customers.
Run social media campaigns that celebrate LGBTQ+ history and culture. This could involve sharing stories of LGBTQ+ trailblazers, highlighting LGBTQ+-owned businesses, or simply posting positive messages of support for the LGBTQ+ community.
Send out email marketing campaigns to your customers about LGBTQ+-related events and resources. This is a great way to show your support for the LGBTQ+ community and provide your customers with valuable information.
Meet with a consultant from The Industry Leader to discuss your specific marketing goals and how you can leverage LGBTQ+ History Month to reach your target audience.
By taking advantage of The Industry Leader's web design, social media management, email marketing, and 1:1 consultation services, business leaders and entrepreneurs can grow their businesses during LGBTQ+ History Month and beyond.