Rise and Shine with National Bagel Day: A Feast for Your Business

From Poppyseed Puns to Dough-lightful Deals: Mastering National Bagel Day

January 15th isn't just about dodging Blue Monday blues; it's a day dedicated to the glorious, doughy delight that is the bagel! National Bagel Day, a relatively young holiday with surprisingly deep roots, offers a unique opportunity for businesses to spread the schmear and attract new customers.

A Doughy History:

The exact origin of National Bagel Day remains a bit hazy, like the perfect bagel crust. Some say it emerged in the early 2000s as a spin-off from National Lox and Bagel Day, while others believe it was a grassroots movement fueled by bagel enthusiasts. Regardless of its birthplace, National Bagel Day has risen to become a widely celebrated occasion, especially in bagel-centric cities like New York and Chicago.

Celebrating the Hole-y Grail:

Today, National Bagel Day is a day to indulge in all things bagel. From classic poppyseed to adventurous sriracha-scallion, cafes and bakeries see a surge in bagel sales. People savour their favourite schmear combinations, from the timeless cream cheese and lox to the trendy avocado and sriracha. Social media explodes with #NationalBagelDay photos, showcasing beautifully toasted circles adorned with creative toppings. Some even host bagel-themed brunches or baking classes, making it a day of community and culinary joy.

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Kneading Marketing Success:

This doughy delight isn't just for breakfast anymore; National Bagel Day offers a golden opportunity for businesses of all kinds to knead their way into customer hearts. Here's how:

• Get Social: Run engaging social media campaigns with bagel-themed puns, contests, and giveaways. Share mouthwatering photos of your bagel creations, encourage customers to post their own, and use relevant hashtags to reach a wider audience.

• Offer Special Deals: Create limited-edition bagel flavours, bundle bagels with other breakfast items, or host bagel-themed happy hours to attract new customers and reward regulars.

• Partner Up: Collaborate with local businesses on bagel-themed promotions. Tea shops can offer bagel-infused teas, delis can create bagel sandwiches with unique fillings, and farmers markets can feature local spreads and toppings.

• Go Digital: Make sure your website and online ordering platform are optimised for National Bagel Day. Offer online deals, highlight your bagel menu prominently, and consider offering bagel delivery to cater to the busy morning crowd.

• Get Creative: Host a bagel-making workshop, offer a "build your own bagel" bar, or even organise a bagel-themed fitness class. Think outside the breadbox and create experiences that will leave a lasting impression.

The Industry Leader: Your Secret Ingredient for Success:

The Industry Leader can be your one-stop shop for baking up a winning National Bagel Day marketing strategy. We offer a full menu of services to help your business rise to the top:

• Social Media Management: We'll craft engaging content, manage your social media channels, and run targeted campaigns to reach your ideal bagel-loving audience.

• Website Design: We'll create a website that's as mouth watering as your bagels, with user-friendly online ordering and a focus on showcasing your bagel creations.

• 1:1 Consultation: Get personalised advice from our marketing experts on how to tailor your National Bagel Day strategy to your specific business and target audience.

• Organic Digital Marketing: We'll help you optimise your website and online presence to ensure your bagels are the first thing people see when they search for "bagel" on National Bagel Day (and every day!).

National Bagel Day is more than just a day to celebrate a delicious food; it's a chance to connect with your customers, attract new ones, and build brand loyalty. Don't miss out on this golden opportunity to knead your way to marketing success. Contact The Industry Leader today and let's get your business ready to rise to the top on National Bagel Day!

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