National Financial Awareness Day: Tips for Celebrating and Growing Your Business

Celebrate National Financial Awareness Day with The Industry Leader! Learn about the history of NFAD, how you can celebrate it, and how The Industry Leader can help you grow your business. Take advantage of our special offers for Black-owned businesses, businesses in the finance, education, and nonprofit space, and all businesses.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

8/7/20234 min read

a stack of books with a laptop on top of it
a stack of books with a laptop on top of it

National Financial Awareness Day (NFAD) is a holiday celebrated on August 14 every year in the United States. It was created in 2017 by the US Financial Literacy and Education Commission (FLEC) as part of their mission to promote financial literacy among Americans.

The day is dedicated to understanding finances and preparing everyone for financial stability. It is a good reminder to take investing and saving seriously to build financial stability and prepare for the future.

There are many ways to celebrate NFAD. You can:

  • Review your financial situation. Take some time to look at your income, expenses, and savings. Are you on track to reach your financial goals? If not, what changes can you make?

  • Learn about financial literacy. There are many resources available to help you learn about financial literacy. You can take online courses, read books, or talk to a financial advisor.

  • Help others become financially literate. Share your knowledge with friends, family, and coworkers. You can also volunteer with a financial literacy organisation.


NFAD is a day to celebrate the importance of financial literacy and to take steps to improve your financial future. By taking some time to learn about financial literacy and to make a plan for your money, you can set yourself up for success.

Here are some additional details about the history of NFAD:

  • The day was first officially celebrated in 2017.

  • The FLEC is a federal agency that was created in 2003 by the Financial Literacy and Education Act.

  • The FLEC’s vision and mission, according to their website: “The Commission’s vision is of sustained financial well-being for all individuals and families in the U.S. In furtherance of this vision, the Commission sets strategic direction for policy, education, practice, research, and coordination so that all Americans make informed financial decisions.”

  • NFAD is one of several initiatives that the FLEC has undertaken to promote financial literacy.

Leverage this holiday to grow your business

National Financial Awareness Day (NFAD) is a great opportunity for business leaders and entrepreneurs to market and grow their businesses. Here are some ideas on how to leverage this holiday:

  • Host a financial literacy workshop. This is a great way to educate your customers and prospects about financial literacy, and it also gives you a chance to promote your products or services.

  • Offer financial literacy resources. This could include things like free ebooks, webinars, or checklists. This is a great way to position yourself as an expert in financial literacy, and it also gives you a chance to collect leads.

  • Partner with a financial literacy organisation. This is a great way to get your brand in front of a new audience, and it also gives you the opportunity to support a worthy cause.

  • Run a social media campaign. Use social media to share financial literacy tips and resources, and encourage your followers to get involved. This is a great way to raise awareness of your business and its mission.

  • Sponsor a financial literacy event. This could be a school assembly, a community workshop, or a local financial expo. This is a great way to give back to your community and to promote your business at the same time.


By leveraging NFAD, business leaders and entrepreneurs can raise awareness of their businesses, educate their customers and prospects about financial literacy, and position themselves as experts in the field. This can lead to increased sales, improved customer loyalty, and a stronger brand reputation.


Here are some additional tips for leveraging NFAD:

  • Make sure your messaging is clear and concise. People are busy, so you need to make sure your messaging is easy to understand and relevant to their needs.

  • Use visuals to engage your audience. People are more likely to remember information that is presented visually, so use infographics, videos, and other visuals to help your message stand out.

  • Make it easy for people to take action. Tell people what you want them to do, and make it easy for them to do it. This could include providing links to resources, offering free consultations, or signing them up for your email list.


By following these tips, you can use NFAD to market and grow your business in a meaningful way.

How can The Industry Leader help?

The Industry Leader is committed to helping business leaders and entrepreneurs grow their businesses. This month, we are celebrating National Financial Awareness Day with a number of special offers.


Black-owned businesses: We are offering 50% off all services to Black-owned businesses. This is a great opportunity to get the help you need to grow your business and reach new customers.


Finance, education, and nonprofit businesses: We are offering 30% off all digital marketing and web design services to businesses in the finance, education, and nonprofit space. This is a great way to improve your online presence and reach new donors or clients.


All businesses: We are offering 50% off all educational content from The Industry Leader. This includes e-books, webinars, and checklists. This is a great way to learn about financial literacy and other business topics.


To take advantage of these offers, contact us today. We look forward to helping you grow your business!


Here are some additional notes about each offer:

  • The 50% off offer for Black-owned businesses is valid for all services offered by The Industry Leader.

  • The 30% off offer for finance, education, and nonprofit businesses is valid for all digital marketing and web design services offered by The Industry Leader.

  • The 50% off offer for all educational content is valid for all e-books, webinars, and checklists offered by The Industry Leader.


These offers are valid for the month of August 2023. Please contact us if you have any questions.


We hope you take advantage of these offers and that they help you grow your business!

The Industry Leader: Your Partner for Financial Literacy and Business Growth

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