Celebrate National Mason Jar Day by Growing Your Business
National Mason Jar Day is a great marketing opportunity for businesses. In this blog post, we share tips on how to leverage this holiday to grow your business, such as offering discounts on mason jars, creating social media content about mason jars, and hosting mason jar-themed events.
HOLIDAYSMARKETINGSTRATEGY
Emily Ginsenburg
11/24/20233 min read
![a desk with a laptop and a mason jar](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=344,fit=crop/A1ao2X6O6lU4RjZp/11242023-a-celebrate-national-mason-jar-day-by-growing-your-business-AVLzJl3qGzsG48Bx.png)
![a desk with a laptop and a mason jar](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=320,fit=crop/A1ao2X6O6lU4RjZp/11242023-a-celebrate-national-mason-jar-day-by-growing-your-business-AVLzJl3qGzsG48Bx.png)
History of National Mason Jar Day
National Mason Jar Day is celebrated on November 30th each year. It was created by Misty Campbell-Olbert, the founder of Unboxing the Bizarre, as a way to celebrate the versatility and ingenuity of the mason jar.
The mason jar was invented in 1858 by John Landis Mason, a tinsmith from New Jersey. Mason's patented design for the "Improvement in Screwneck Bottles" was a revolutionary improvement on the glass jars that were used at the time to store food. Mason's jars were easier to seal and less likely to break, making them ideal for canning and preserving food.
Mason jars quickly became popular with homemakers, and they played a vital role in feeding families during the Civil War and World War II. Today, mason jars are still widely used for canning and preserving food, but they are also used for a variety of other purposes, including:
Drinking glasses
Vases
Candle holders
Storage containers
Craft projects
How to Celebrate National Mason Jar Day
There are many ways to celebrate National Mason Jar Day. Here are a few ideas:
Can or preserve some food. This is the traditional way to celebrate National Mason Jar Day! You can can or preserve fruits, vegetables, jams, jellies, pickles, or anything else you like.
Use mason jars for crafts. Mason jars can be used to make a variety of crafts, such as lanterns, terrariums, soap dispensers, and more.
Have a mason jar party. Invite your friends and family over for a party where everyone can make their own mason jar crafts.
Share your favourite mason jar recipes on social media. Use the hashtag #NationalMasonJarDay to share your recipes with others.
No matter how you choose to celebrate, National Mason Jar Day is a fun way to appreciate this versatile and iconic jar.
Leverage this holiday to grow your business
Business leaders and entrepreneurs can leverage National Mason Jar Day to market and grow their businesses in a number of ways. Here are a few ideas:
Offer discounts or promotions on mason jars and mason jar accessories. This is a great way to encourage people to buy your products and celebrate the holiday.
Create social media content about mason jars and their many uses. This could include recipes, crafting ideas, or simply photos and videos of mason jars in use. Use the hashtag #NationalMasonJarDay to reach a wider audience.
Host a mason jar-themed event, such as a canning class or a craft workshop. This is a great way to get people engaged with your brand and learn more about the versatility of mason jars.
Partner with other businesses that sell mason jar-related products or services. For example, you could partner with a local restaurant to offer a mason jar cocktail or a mason jar dessert special.
Donate a portion of your proceeds from mason jar sales to a charity that supports sustainable living or food security. This is a great way to give back to your community and show your commitment to social responsibility.
Here are some specific examples of how businesses have leveraged National Mason Jar Day in the past:
A local hardware store offered a 20% discount on all mason jars and mason jar accessories on National Mason Jar Day.
A canning company hosted a canning class at their store on National Mason Jar Day.
A craft store offered a free mason jar crafting workshop on National Mason Jar Day.
A local restaurant offered a mason jar cocktail special on National Mason Jar Day.
A natural food store donated a portion of their proceeds from mason jar sales on National Mason Jar Day to a local food bank.
How can The Industry Leader help?
Here are some ways we’re celebrating the holidays this month. We’re offering 30% off all services from The Industry Leader for Native American-owned and Family-owned businesses.
This offer ends on Friday, December 01st at 11:59 PM EST.
This is a great opportunity for Native American-owned and Family-owned businesses to save money on the services they need to grow their business.
Contact us today to learn more.
5 Creative Marketing Ideas for National Mason Jar Day
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