National Read a Book Day: History, Ways to Celebrate, and How Business Leaders Can Leverage It

National Read a Book Day is celebrated annually on September 6 to encourage people of all ages to enjoy the pleasure of reading. This blog post explores the history of the holiday, some of the ways people celebrate it, and how business leaders and entrepreneurs can leverage it to market and grow their businesses.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

8/30/20234 min read

a woman is sitting at a table reading a book
a woman is sitting at a table reading a book

National Read a Book Day is celebrated annually on September 6 in the United States. The exact origin of the holiday is unknown, but it is thought to have been created in the early 2000s by a group of librarians and educators who wanted to encourage people to read more.


There are many ways to celebrate National Read a Book Day. Some people might simply curl up with a good book and enjoy a few hours of uninterrupted reading. Others might visit their local library or bookstore, or attend a book festival or reading event. There are also many ways to get creative with your celebration, such as starting a book club, hosting a book swap, or dressing up as your favourite book character.


Here are some specific ideas for how to celebrate National Read a Book Day:

  • Read a new book. This could be a book you've been wanting to read for a while, or it could be something completely new.

  • Read a book with a friend or family member. This is a great way to share your love of reading and to discuss the book together.

  • Visit your local library or bookstore. This is a great way to browse for new books and to support your local community.

  • Attend a book festival or reading event. This is a great way to meet other book lovers and to hear from authors and other experts.

  • Start a book club. This is a great way to get regular reading time and to discuss books with other people.

  • Host a book swap. This is a fun way to get new books and to get rid of books you're no longer reading.

  • Dress up as your favourite book character. This is a fun way to show your love of books and to get creative.


No matter how you choose to celebrate National Read a Book Day, the most important thing is to enjoy yourself and to appreciate the power of reading. Books can transport us to new worlds, teach us new things, and help us to connect with others. So take some time on September 6 to curl up with a good book and let your imagination run wild.


Here are some additional facts about National Read a Book Day:

  • The first National Read a Book Day was celebrated in 2000.

  • The holiday is sponsored by the National Book Foundation.

  • The theme for National Read a Book Day 2023 is "Reading is a Journey."

  • The official hashtag for National Read a Book Day is #ReadABookDay.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage National Read a Book Day to market and grow their businesses in a number of ways, such as:

  • Partner with a local library or bookstore. This is a great way to get your business in front of a captive audience of book lovers. You could offer a discount on your products or services to library cardholders, or host a book signing or event at the bookstore.

  • Run a social media campaign. Use the hashtag #ReadABookDay to promote your business and encourage people to read your products or services. You could also offer a giveaway or contest to encourage people to participate.

  • Create a content piece about the importance of reading. This could be a blog post, infographic, or video. Share it on your website and social media channels to show your support for National Read a Book Day and to educate your audience about the benefits of reading.

  • Host a book club. This is a great way to connect with your customers and to build relationships. You could choose books that are related to your business or industry, or you could simply choose books that you enjoy.

  • Offer a discount on your products or services for people who read a book. This is a great way to encourage people to read and to reward them for their time. You could also offer a special gift or prize for people who read a certain number of books.


By leveraging National Read a Book Day, business leaders and entrepreneurs can show their support for the power of reading and connect with their customers in a meaningful way.


Here are some additional ideas:

  • Donate books to a local school or library.

  • Sponsor a reading program or event.

  • Create a reading challenge for your employees.

  • Offer a book-themed gift to your customers.

  • Use book-related imagery in your marketing materials.


By taking advantage of National Read a Book Day, you can position your business as a champion of literacy and learning. This can help you to build brand awareness, attract new customers, and grow your business.

Here are some ways The Industry Leader can help.

As you know, August is a time for celebration. Here at The Industry Leader, we're celebrating by offering some amazing discounts on our services.

  • 50% Off All Services for Black Businesses


We want to support Black-owned businesses in their growth and success. That's why we're offering 50% off all of our services to Black-owned businesses. This includes everything from marketing and web design to consulting and training.

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  • 50% Off All Educational Content from The Industry Leader


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These offers are only available until August 31st, so don't miss out!


To learn more about these offers or to get started, please visit our website or contact us today.


We're here to help you grow your business.

The Power of Reading: Celebrate National Read a Book Day

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