National Waffle Day: A Delicious Opportunity For Business Growth

National Waffle Day is coming up on August 24th! This is a great opportunity for businesses to celebrate this delicious treat and market their products and services. In this blog post, we will discuss the history of National Waffle Day, how people celebrate it today, and how businesses can leverage this holiday to grow their businesses. We will also share some great offers from The Industry Leader that businesses can take advantage of during the month of August.

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Emily Ginsenburg

8/17/20234 min read

a stack of waffles with fruit on top of it
a stack of waffles with fruit on top of it

National Waffle Day is celebrated on August 24 every year in the United States. It commemorates the anniversary of the first waffle iron patent issued in the US on August 24, 1869. The patent was awarded to Cornelius Swarthout of Troy, New York. His waffle iron was a stovetop model that had two patterned plates that would create the waffle's characteristic honeycomb pattern.

Waffles have been around for centuries, but they were not always as easy to make as they are today. Before the invention of the waffle iron, waffles were made by pouring batter onto a hot griddle and then cooking it over an open flame. This was a time-consuming and labour-intensive process, which is why waffles were often reserved for special occasions.


The invention of the waffle iron made waffles much more accessible to people of all income levels. Waffle irons could be purchased for a relatively low price, and they could be used to make waffles quickly and easily at home. This led to a surge in the popularity of waffles, and they soon became a staple breakfast food in many households.


Today, National Waffle Day is a fun way to celebrate this delicious treat. People all over the US enjoy waffles on this day, and there are many different ways to celebrate. Some people like to make their own waffles from scratch, while others prefer to buy frozen waffles or waffles from a restaurant. No matter how you choose to enjoy them, waffles are a delicious and fun way to celebrate National Waffle Day.

Here are some ideas for how to celebrate National Waffle Day:

  • Make your own waffles from scratch. There are many different recipes available online, so you can find one that fits your taste.

  • Buy frozen waffles and top them with your favourite toppings. Some popular toppings include maple syrup, fruit, whipped cream, and chocolate chips.

  • Go out to a restaurant and order waffles. Many restaurants offer special waffle dishes on National Waffle Day.

  • Host a waffle party. Invite your friends and family over and make a variety of waffles for everyone to enjoy.

  • Donate to a waffle charity. There are many charities that support waffle programs, such as providing waffles to children in need or to people who have been affected by natural disasters.

However you choose to celebrate, National Waffle Day is a great opportunity to enjoy this delicious treat. So grab a waffle iron, some batter, and your favourite toppings, and get ready to celebrate!

Leverage this holiday to grow your business

National Waffle Day is a great opportunity for business leaders and entrepreneurs to market and grow their businesses. Here are a few ideas:

  • Offer special waffle deals. This could include discounts on waffle products, free waffle samples, or even a free waffle with purchase of a drink.

  • Host a waffle-themed event. This could be a waffle breakfast or brunch, a waffle bake sale, or even a waffle eating contest.

  • Partner with a waffle-related charity. This could involve donating a portion of the proceeds from waffle sales to the charity or hosting a waffle fundraiser.

  • Create waffle-themed marketing materials. This could include social media posts, blog articles, or even print ads.

  • Use the hashtag #NationalWaffleDay. This is a great way to get your waffle-related content seen by a wider audience.

By leveraging National Waffle Day, business leaders and entrepreneurs can tap into the excitement and enthusiasm that people have for this delicious treat. This can lead to increased sales, brand awareness, and customer loyalty.

Here are some additional tips for businesses that want to leverage National Waffle Day:

  • Start planning early. National Waffle Day is only a few months away, so it's important to start planning your marketing and promotional activities early. This will give you enough time to get everything organised and executed smoothly.

  • Be creative. There are many different ways to celebrate National Waffle Day. Get creative and come up with ideas that will resonate with your target audience.

  • Track your results. It's important to track your results so you can see what's working and what's not. This will help you improve your marketing and promotional activities for next year.


By following these tips, business leaders and entrepreneurs can use National Waffle Day to market and grow their businesses. So get creative, have some fun, and enjoy the waffles!

The Industry Leader is here to help you.

As a leading provider of business services, we are offering some great discounts to our customers all August long. Check it out!

  • Black businesses can save 50% on all services from The Industry Leader. This is a great opportunity for black businesses to get the support they need to succeed.

  • Businesses in the finance, education, and nonprofit space can save 30% on all digital marketing and web design services from The Industry Leader. This is a great way for businesses in these industries to improve their online presence.

  • All customers can save 50% on all educational content from The Industry Leader. This is a great way for businesses to upskill their employees and stay ahead of the competition.


If you're a business leader or entrepreneur, I encourage you to take advantage of these great offers from The Industry Leader. Available until the end of the month. They can help you grow your business and achieve your goals.

How to Use National Waffle Day to Grow Your Business and Delight Your Customers

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