National Work From Home Week: A Marketing Opportunity for Businesses

National Work From Home Week is a great opportunity for businesses to market and grow their businesses. Learn how to leverage this holiday to reach a large audience of potential customers and partners with tips from The Industry Leader, a web design, social media management, email marketing, and 1:1 consultation company.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

10/5/20234 min read

a woman sitting at a desk surrounded by houseplants with a computer
a woman sitting at a desk surrounded by houseplants with a computer

National Work From Home Week is a relatively new holiday, having been first celebrated in 2015. It is celebrated in the United States during the second week of October. The exact origins of the holiday are unknown, but it is likely that it was created to raise awareness of the benefits of remote work and to encourage more businesses to offer their employees the option to work from home.


There are a number of benefits to working from home, including:

  • Increased productivity

  • Improved work-life balance

  • Reduced commuting time and costs

  • Reduced environmental impact

  • Increased employee satisfaction


National Work From Home Week is a time to celebrate these benefits and to encourage more people to consider working from home.


There are a number of ways to celebrate National Work From Home Week. Some people choose to work from home for the entire week, while others may simply work from home for one or two days. Some people also choose to use the week to learn more about remote work best practices or to network with other remote workers.


Here are some specific ideas for how to celebrate National Work From Home Week:

  • Work from home for the entire week. This is a great way to experience the benefits of remote work firsthand.

  • Set up a dedicated workspace in your home. This will help you to stay focused and productive when you are working from home.

  • Take breaks throughout the day to move around and get some fresh air. It is important to stay active even when you are working from home.

  • Connect with other remote workers. There are a number of online and offline communities for remote workers.

  • Learn more about remote work best practices. There are a number of resources available online and in libraries.

  • Share your experiences with remote work on social media. This can help to raise awareness of the benefits of remote work and encourage more businesses to offer their employees the option to work from home.


National Work From Home Week is a time to celebrate the flexibility and freedom that remote work offers. It is also a time to advocate for more businesses to offer their employees the option to work from home.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage National Work From Home Week to market and grow their businesses in a number of ways. Here are a few ideas:

  • Offer discounts or promotions to remote workers. This could include discounts on products or services, or free trials.

  • Create content and resources for remote workers. This could include blog posts, infographics, or videos on topics such as remote work best practices, productivity tips, and work-life balance.

  • Host webinars or workshops on remote work topics. This is a great way to educate remote workers and position your business as a thought leader in the space.

  • Partner with other businesses that offer products or services that are relevant to remote workers. For example, you could partner with a company that sells office furniture or ergonomic equipment.

  • Run social media contests and giveaways. This is a great way to engage with remote workers and generate excitement about your business.

  • Offer remote work training and certification programs. This can help remote workers develop the skills they need to be successful in their careers.


By leveraging National Work From Home Week, business leaders and entrepreneurs can reach a large audience of potential customers and partners. They can also position their businesses as leaders in the remote work space.


Here are some specific examples of how businesses can leverage National Work From Home Week:

  • A software company could offer a free trial of its remote work collaboration tool to all remote workers.

  • A productivity app company could create a blog post with tips for remote workers on how to stay focused and productive.

  • A telecommuting company could host a webinar on the benefits of remote work for employers and employees.

  • A coffee shop chain could partner with a remote work coworking space to offer discounted coffee to remote workers.

  • A remote work training company could run a social media contest with prizes for remote workers who share their best tips for working from home.


How can The Industry Leader help?

National Work From Home Week is a great opportunity for business leaders and entrepreneurs to market and grow their businesses. And The Industry Leader can help you do just that with our web design, social media management, email marketing, and 1:1 consultation services. Here are some specific ways that The Industry Leader can help you leverage National Work From Home Week to grow your business:

  • We can help you create a special landing page on your website dedicated to National Work From Home Week. This landing page could offer discounts or promotions to remote workers, or provide them with resources on how to be successful remote workers.

  • We can help you develop and implement a social media campaign for National Work From Home Week. This campaign could include blog posts, infographics, videos, and social media contests and giveaways.

  • We can help you create and send an email marketing campaign to your subscribers about National Work From Home Week. This campaign could promote your special offers for remote workers, or provide them with valuable information about remote work.

  • We can provide you with a 1:1 consultation to help you develop a specific marketing plan for National Work From Home Week. This plan could include a mix of web design, social media management, email marketing, and other strategies.


By working with The Industry Leader, you can use National Work From Home Week to grow your business.

Reach a large audience of remote workers and grow your business during National Work From Home Week.

Related Content