No-Shave November: A Marketing and Growth Opportunity for Businesses

No-Shave November is a global movement that raises awareness of men's health issues and encourages people to support cancer research and prevention. It's also a great opportunity for businesses to market and grow their businesses.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

11/20/20233 min read

a closeup of a man with a beard
a closeup of a man with a beard

No-Shave November is a global movement that encourages people to put down their razors and let their facial and/or body hair grow wild and free for the entire month of November. It was started in 2009 by the Hill family in Chicago, Illinois, in honour of their father, Matthew Hill, who passed away from colon cancer in 2007.

The goal of No-Shave November is to raise awareness of men's health issues, such as cancer, prostate cancer, and testicular cancer, as well as to encourage early detection and prevention. It is also a way to show support for cancer patients and their families.

To participate in No-Shave November, simply put down your razor on November 1st and let your hair grow for the entire month. You can donate the money you typically spend on shaving and grooming to a cancer charity of your choice. You can also encourage your friends and family to participate.

Here are some ways to celebrate No-Shave November:

  • Grow a moustache, beard, or other facial hair. This is the most traditional way to participate in No-Shave November.

  • Grow out your body hair. This is a great way to show support for cancer patients who lose their hair due to chemotherapy.

  • Donate the money you typically spend on shaving and grooming to a cancer charity. This is a great way to make a difference in the fight against cancer.

  • Encourage your friends and family to participate. The more people who participate, the more awareness we can raise about men's health issues.

  • Use social media to spread the word about No-Shave November. Share photos of your growing hair and encourage your friends to join in on the fun.

No-Shave November is a fun and easy way to make a difference in the fight against cancer. So put down your razor on November 01st and let your hair grow!

Leverage this holiday to grow your business

Here are some ways that business leaders and entrepreneurs can leverage No-Shave November to market and grow their businesses:

  • Create No-Shave November-themed products and services. This could include anything from beard oil and moustache wax to beard trimming and shaving services. You could also offer discounts or promotions on your existing products and services to customers who participate in No-Shave November.

  • Run No-Shave November-themed marketing campaigns. This could include creating blog posts, social media posts, and email marketing campaigns that promote your products and services and raise awareness of men's health issues. You could also partner with other businesses in your community to hold No-Shave November events, such as beard trimming contests or moustache competitions.

  • Donate a portion of your sales to a men's health charity. This is a great way to show your support for the cause and encourage your customers to participate in No-Shave November. You could also partner with a men's health charity to cross-promote your businesses and raise awareness of their mission.

  • Host No-Shave November events. This could include anything from beard trimming classes to moustache competitions to beard parades. Hosting events is a great way to engage with your customers, build relationships, and promote your business.

  • Get involved in the No-Shave November community. There are many online and offline communities where people who are participating in No-Shave November can connect and share their experiences. Getting involved in these communities is a great way to promote your business and reach a new audience.

Here are some specific examples of how businesses have leveraged No-Shave November in the past:

  • Dollar Shave Club ran a No-Shave November campaign in 2018 where they offered customers a free razor and a free month of blades if they signed up for their subscription service during the month of November.

  • Amazon created a No-Shave November landing page in 2019 where they sold a variety of beard and moustache grooming products. They also offered discounts on their Echo smart speakers to customers who donated to a men's health charity.

  • The Movember Foundation is a men's health charity that hosts the Movember campaign each November. The Movember campaign encourages men to grow moustaches during the month of November to raise awareness of men's health issues. Many businesses partner with the Movember Foundation to host events and raise money for the cause.

No-Shave November is a great opportunity for businesses to show their support for men's health and connect with their customers in a meaningful way. By following the tips above, businesses of all sizes can leverage No-Shave November to market and grow their businesses.

How can The Industry Leader help?

The Industry Leader’s Current Offer: 30% off all services from The Industry Leader for Native American-owned and Family-owned businesses. Ends on Friday, December 01st at 11:59 PM EST.

Businesses can use The Industry Leader's services to improve their marketing, sales, and customer service. This offer is available for a limited time only, so be sure to contact us today to take advantage of it.

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