How Samsung Defines Success: A Look at the Company's Mission, Vision, and Core Values

Learn how Samsung became an industry leader by understanding its mission, vision, and core values. This blog post also includes a free worksheet to help you define your own brand's mission, vision, and core values.

STRATEGY MISSION, VISION, VALUES

The Industry Leader Staff

11/6/20236 min read

a group of people standing around a bunch of advanced personal technology
a group of people standing around a bunch of advanced personal technology

Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). As of 2020, Samsung has the eighth highest global brand value.

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. In the 1960s, Samsung entered the electronics industry and quickly became a major player. Today, Samsung is one of the world's leading manufacturers of electronics, including smartphones, televisions, semiconductors, and home appliances.

Some of Samsung's key offerings include:

  • Mobile phones: Samsung is the world's largest manufacturer of mobile phones and smartphones. Its Galaxy brand is one of the most popular in the world.

  • Televisions: Samsung is the world's leading manufacturer of televisions. Its QLED and OLED TVs are among the most advanced on the market.

  • Semiconductors: Samsung is a major manufacturer of semiconductors, including memory chips and processors.

  • Home appliances: Samsung is a leading manufacturer of home appliances, including refrigerators, washing machines, and ovens.

  • Other products and services: Samsung also offers a wide range of other products and services, including laptops, tablets, wearable devices, and medical equipment.

Samsung is a global leader in the electronics industry and is known for its innovative products and services. The company is committed to providing high-quality products that meet the needs of its customers.

Here are some of the key milestones in Samsung's history:

  • 1938: Samsung is founded as a trading company by Lee Byung-chul.

  • 1960: Samsung enters the electronics industry.

  • 1970: Samsung builds its first semiconductor plant.

  • 1980: Samsung launches its first mobile phone.

  • 1990: Samsung launches its first television.

  • 2000: Samsung becomes the world's largest manufacturer of memory chips.

  • 2010: Samsung launches its first Galaxy smartphone.

  • 2020: Samsung becomes the world's largest manufacturer of smartphones.

Samsung is a major player in the global economy and has a significant impact on the lives of people around the world. The company is committed to innovation and sustainability, and it is working to create a better future for everyone.

Here are the mission, vision, and values of Samsung

Here are the mission, vision, and values of Samsung:

Mission:

We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.

Vision:

To inspire the world with our innovative technologies, products, and design that enrich people's lives and contribute to social prosperity by creating a new future.

Values:

  • People: We believe in the power of people and that our employees are our greatest asset.

  • Excellence: We strive for excellence in everything we do, from our products and services to our business practices.

  • Change: We are always looking for new ways to improve and innovate.

  • Integrity: We believe in doing the right thing, even when it is difficult.

  • Co-prosperity: We believe that everyone should benefit from our success.

These are the principles that guide Samsung's business and its commitment to creating a better future for everyone.


How has Samsung lived up to its mission, vision, and values?

Here are some examples of how Samsung has lived up to its mission, vision, and values:

  • Helping customers: Samsung has helped customers in many ways, such as by providing them with innovative products and services that meet their needs. For example, Samsung's Galaxy smartphones are some of the most popular smartphones in the world, and they offer a wide range of features that customers love. Samsung also offers a wide range of other products and services, such as televisions, home appliances, and wearable devices.

  • Making a positive impact on the world: Samsung has made a positive impact on the world in many ways, such as by investing in research and development to develop new technologies that can improve people's lives. For example, Samsung has invested in research to develop new ways to use solar power and to reduce the environmental impact of its products. Samsung has also donated money to charitable causes and has supported educational programs.

  • Achieving its goals: Samsung has achieved many of its goals, such as becoming the world's largest manufacturer of smartphones and televisions. Samsung has also been recognized for its innovation and sustainability. For example, Samsung was named the world's most innovative company by Forbes in 2017.

Here are some specific examples of how Samsung has lived up to its mission, vision, and values:

  • In 2015, Samsung launched its Solve for Tomorrow program, which is a global education initiative that challenges students to use technology to solve real-world problems. The program has reached over 1 million students in over 100 countries.

  • In 2018, Samsung launched its Galaxy for the Planet initiative, which is a commitment to making its products more sustainable. The company has pledged to reduce its environmental impact by 30% by 2025.

  • In 2020, Samsung donated $100 million to help fight the COVID-19 pandemic. The company also donated masks, gloves, and other medical supplies to hospitals and healthcare workers.

The company is committed to creating a better future for everyone, and it is working hard to achieve its goals.

What makes Samsung an industry leader?

Here are some reasons why Samsung is an industry leader:

  • Unique selling proposition (USP): Samsung's USP is its focus on innovation. The company is constantly investing in research and development to develop new technologies and products. This has allowed Samsung to stay ahead of the competition and to introduce new products that have changed the way people do things. For example, Samsung was the first company to introduce a curved TV, and it was also the first company to introduce a foldable smartphone.

  • Innovation and leadership: Samsung has a long history of innovation. The company has introduced many new products and services that have changed the way people live and work. For example, Samsung was the first company to introduce a color TV, a widescreen TV, and a smartphone with a touch screen. Samsung has also been a leader in the development of new technologies, such as OLED displays and 5G.

  • Success stories: Samsung has many success stories. The company is the world's largest manufacturer of smartphones, televisions, and memory chips. Samsung is also a major player in the home appliance market.

  • Industry experts and analysts praise the brand: Samsung is widely praised by industry experts and analysts. The company is consistently ranked as one of the most innovative companies in the world. Samsung has also been recognized for its sustainability efforts.

Here are some quotes from industry experts and analysts who praise Samsung:

"Samsung is one of the most innovative companies in the world. They are constantly pushing the boundaries of what is possible." - Mark Gurman, Bloomberg

"Samsung is a global leader in the electronics industry. They are known for their innovative products and their commitment to quality." - IDC

"Samsung is a sustainability leader. They are committed to reducing their environmental impact and they are investing in new technologies to make their products more sustainable." - Greenpeace

Samsung is an industry leader because of its focus on innovation, its success stories, and the praise it receives from industry experts and analysts. The company is committed to staying ahead of the competition and to introducing new products that change the way people live and work.

In conclusion

Samsung is a South Korean multinational conglomerate that is one of the world's leading manufacturers of electronics. The company is known for its innovative products and services, its commitment to quality, and its focus on sustainability. Samsung has a long history of innovation, and it has introduced many new products and services that have changed the way people live and work. For example, Samsung was the first company to introduce a color TV, a widescreen TV, and a smartphone with a touch screen. Samsung has also been a leader in the development of new technologies, such as OLED displays and 5G.

Samsung is a global leader in the electronics industry, and it is the world's largest manufacturer of smartphones, televisions, and memory chips. Samsung is also a major player in the home appliance market. The company is committed to staying ahead of the competition and to introducing new products that change the way people live and work.

Samsung is widely praised by industry experts and analysts. The company is consistently ranked as one of the most innovative companies in the world. Samsung has also been recognized for its sustainability efforts.

Samsung is a successful brand because of its focus on innovation, its success stories, and the praise it receives from industry experts and analysts. The company is committed to staying ahead of the competition and to introducing new products that change the way people live and work.

Do you want to create a brand that is as successful as Samsung?

If so, you need to start with a strong foundation. That's where The Brand Blueprint comes in. This free worksheet will help you define your mission, vision, and core values. These are the essential elements of any successful brand.

Download The Brand Blueprint today and start building your own successful brand.

The worksheet is easy to use and it's packed with valuable insights. You'll learn how to:

  • Define your brand's purpose

  • Set ambitious but achievable goals

  • Create a unique selling proposition

  • Develop a strong brand identity

Don't wait any longer. Download The Brand Blueprint today and start building your own successful brand

How Samsung Defines Success and How You Can Too

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