Show Your Support for LGBTQ+ Youth and Grow Your Business with Spirit Day
Spirit Day is a great opportunity for businesses to show their support for LGBTQ+ youth and to connect with their customers in a meaningful way. In this blog post, we'll share some tips on how businesses can leverage Spirit Day to market and grow their businesses.
Spirit Day is an annual LGBTQ awareness day observed on the third Thursday in October. It was started in 2010 by Canadian teenager Brittany McMillan, in response to a rash of widely publicized bullying-related suicides of gay school students in 2010, including that of Tyler Clementi. Promoted by GLAAD, observers wear the color purple as a visible sign of support for LGBTQ youth and against bullying during National Bullying Prevention Month, as well as to honor LGBTQ victims of suicide.
The first observance of Spirit Day took place on Wednesday, October 20, 2010. Later observances were held on Thursday, October 20, 2011, and Friday, October 19, 2012, before the tradition of the third Thursday of October was established in 2013.
How it's celebrated today
Spirit Day is celebrated by millions of people around the world. Observers wear purple to show their support for LGBTQ youth and to stand against bullying. Many schools, workplaces, and organisations host Spirit Day events, such as purple-themed dress-down days, rallies, and educational workshops.
Some people choose to celebrate Spirit Day by sharing their own stories of bullying or resilience on social media. Others use the day to raise awareness of LGBTQ issues or to support LGBTQ organisations.
Here are some other ways to celebrate Spirit Day:
Wear purple to show your support.
Talk to your children and students about bullying and LGBTQ issues.
Organise a Spirit Day event at your school or workplace.
Donate to an LGBTQ organisation.
Share your story of bullying or resilience on social media.
Use the hashtag #SpiritDay to spread the word.
Spirit Day is an important day to raise awareness of LGBTQ issues and to stand against bullying. It is a reminder that we all have a role to play in creating a more inclusive and accepting world for LGBTQ youth.
Leverage this holiday to grow your business
Here are some ideas on how business leaders and entrepreneurs can leverage Spirit Day to market and grow their businesses:
Show your support. Publicly and visibly show your support for LGBTQ youth and Spirit Day. This can be done by changing your company's logo or social media profile pictures to purple, hosting a Spirit Day event at your workplace, or donating to an LGBTQ organisation.
Offer discounts or promotions to customers who wear purple on Spirit Day. This is a great way to show your support for the cause and to encourage customers to visit your business.
Create Spirit Day-themed products or services. This could include anything from purple t-shirts and hats to special Spirit Day-themed menus at restaurants.
Partner with other businesses or organisations to host a Spirit Day event. This could be a great way to reach a wider audience and to make a bigger impact.
Use social media to spread the word about Spirit Day and your company's involvement. Share photos and videos of your employees wearing purple, and use relevant hashtags like #SpiritDay and #LGBTQ.
Here are some specific examples of how businesses have leveraged Spirit Day in the past:
In 2017, Target donated 10% of its sales from select purple products on Spirit Day to GLAAD.
In 2018, Starbucks offered a free drink to customers who wore purple on Spirit Day.
In 2019, Lyft offered a 20% discount on rides to customers who used the code "SPIRITDAY" on Spirit Day.
In 2020, Apple released a special Spirit Day edition of its Apple Watch band.
In 2021, Google hosted a Spirit Day event for its employees, featuring a keynote speaker from GLAAD and a donation to the organisation.
By leveraging Spirit Day, business leaders and entrepreneurs can show their support for an important cause, reach a wider audience, and grow their businesses.
How can The Industry Leader help?
Spirit Day is a great opportunity for business leaders and entrepreneurs to show their support for an important cause and to connect with their customers in a meaningful way.
The Industry Leader can help business leaders and entrepreneurs grow their businesses during the month of October with web design, social media management, email marketing, and 1:1 consultation.
The Industry Leader can create a professional and visually appealing website that represents your brand and attracts customers. A well-designed website is essential for any business that wants to succeed online.
Social media management
The Industry Leader can manage your social media accounts to create and share engaging content, grow your audience, and drive traffic to your website. Social media is a powerful tool for connecting with customers and promoting your business.
The Industry Leader can create and send targeted email marketing campaigns to reach your target audience and promote your products or services. Email marketing is a cost-effective way to stay in touch with customers and drive sales.
The Industry Leader can provide you with personalised advice and guidance from an experienced business consultant to help you achieve your business goals. A 1:1 consultation can be a valuable resource for business leaders and entrepreneurs who are looking for help with their marketing, sales, or overall business strategy.
If you're looking for ways to grow your business during the month of October, contact The Industry Leader today to learn more about how they can help.