Business Leaders and Entrepreneurs: Your Role in Suicide Prevention

World Suicide Prevention Day is coming up on September 10. It's an opportunity to raise awareness of suicide as a global health issue and to promote suicide prevention efforts.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

9/8/20233 min read

a woman with her eyes closed and hands clasped to her face
a woman with her eyes closed and hands clasped to her face

World Suicide Prevention Day (WSPD) is an annual event that takes place on September 10. It was first held in 2003, and is now observed in over 100 countries around the world. The goal of WSPD is to raise awareness of suicide as a global health issue, and to promote suicide prevention efforts.


The day was founded by the International Association for Suicide Prevention (IASP), a non-profit organization dedicated to preventing suicide. The IASP chose September 10 because it is the birthday of Vincent van Gogh, who died by suicide in 1890. Van Gogh is considered one of the greatest painters of all time, and his death by suicide has helped to raise awareness of mental health issues.


There are many ways to celebrate WSPD. Some people choose to wear blue, the colour of hope, on September 10. Others volunteer their time to suicide prevention organizations. Still others organize events to raise awareness of suicide prevention.


Here are some specific ways to celebrate WSPD:

  • Attend a WSPD event in your community.

  • Wear blue on September 10.

  • Share information about suicide prevention on social media.

  • Talk to your friends and family about suicide prevention.

  • Donate to a suicide prevention organization.

  • Volunteer your time to a suicide prevention organization.


However you choose to celebrate WSPD, it is important to remember that suicide is a preventable tragedy. By raising awareness of suicide prevention, we can help to save lives.


Here are some additional resources for suicide prevention:

  • The National Suicide Prevention Lifeline: 1-800-273-8255

  • The Crisis Text Line: Text HOME to 741741

  • The Trevor Project: 1-866-488-7386

  • The Jed Foundation: https://www.jedfoundation.org/

  • The American Foundation for Suicide Prevention: https://afsp.org/

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage World Suicide Prevention Day to market and grow their businesses in a few ways:

  • Partner with a suicide prevention organization. This is a great way to show your support for the cause and to raise awareness of suicide prevention among your customers and employees. You could partner with an organisation to host an event, donate to their fundraising efforts, or simply promote their work on your website and social media channels.

  • Create a suicide prevention campaign. This could involve developing educational materials, running public service announcements, or organising a fundraising walk or run. By creating a campaign, you can help to raise awareness of suicide prevention and encourage people to seek help if they are struggling.

  • Offer discounts or promotions to customers who wear blue on World Suicide Prevention Day. This is a simple way to show your support for the cause and to encourage people to wear blue, the colour of hope. You could also donate a portion of the proceeds from these sales to a suicide prevention organization.

  • Use your platform to speak out about suicide prevention. As a business leader or entrepreneur, you have a platform to reach a large audience. Use this platform to speak out about suicide prevention and to encourage people to get help if they are struggling. You could write a blog post, give a speech, or share a video on social media.


It is important to note that any marketing or promotional efforts should be done in a sensitive and respectful way. Suicide is a serious issue, and it is important to avoid making light of it or exploiting it for profit.


Here are some additional tips for business leaders and entrepreneurs who want to leverage World Suicide Prevention Day to market and grow their businesses:

  • Be authentic and genuine in your efforts. People can spot a fake from a mile away, so make sure that your commitment to suicide prevention is genuine.

  • Be consistent in your messaging. Don't just promote suicide prevention on World Suicide Prevention Day. Talk about it throughout the year and make it a part of your company culture.

  • Be creative and innovative. There are many ways to raise awareness of suicide prevention. Get creative and come up with ideas that will resonate with your audience.

  • Be patient and persistent. It takes time to change attitudes and behaviours. Don't expect to see results overnight. Just keep working at it and you will eventually make a difference.


By following these tips, business leaders and entrepreneurs can help to raise awareness of suicide prevention and make a difference in the lives of those who are struggling.

How can The Industry Leader help?

In addition to these ways to celebrate World Suicide Prevention Day, we are also offering a 50% discount on all educational content and DIY resources from The Industry Leader. This is a great opportunity for business leaders and entrepreneurs to learn new skills and improve their businesses. The discount ends on Friday, September 29th at 11:59 PM EST.


The Industry Leader is a leading provider of educational content and DIY resources for business leaders and entrepreneurs. Our courses and resources cover a wide range of topics, including marketing, sales, leadership, and more. We also offer a variety of certification programs that can help you advance your career.


If you are looking to grow your business, The Industry Leader can help. Our products and services can give you the skills and knowledge you need to succeed. To learn more about our 50% discount, please visit our website and contact us today.

World Suicide Prevention Day: Take Action to Save Lives

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