Show Your Support for Veterans and Grow Your Business with Veterans Day Marketing
Veterans Day is a great opportunity for businesses to show their support for veterans and their families, and to market and grow their businesses. In this blog post, we share tips on how to offer discounts and promotions to veterans, host a Veterans Day event, partner with a veterans organisation, promote your commitment to hiring veterans, share stories about veterans on social media, and support veterans-owned businesses.
Veterans Day is a federal holiday in the United States observed annually on November 11, for honouring military veterans of the United States Armed Forces (who were discharged under conditions other than dishonourable). It coincides with other holidays including Armistice Day and Remembrance Day which are commemorated in other countries that mark the anniversary of the end of World War I.
On November 11, 1918, an armistice between Germany and the Allied nations effectively ended World War I after millions of casualties. It signalled the first time in more than four years that guns and cannons on the Western Front fell quiet. The war officially ended less than a year later when the Treaty of Versailles was signed in June 1919.
On the first anniversary of the armistice, President Woodrow Wilson declared that November 11 would be celebrated as Armistice Day with parades, public meetings and a two-minute pause of business at 11:00 a.m.
In 1938, Congress passed a bill that made Armistice Day a legal holiday in the United States.
After World War II, the holiday was recognized as a day of tribute to veterans of both wars. Beginning in 1954, the United States designated November 11 as Veterans Day to honour veterans of all U.S. wars.
How People Celebrate Veterans Day Today
There are many ways to celebrate Veterans Day. Some common ways include:
Attending a Veterans Day parade or ceremony
Visiting a Veterans Affairs (VA) hospital or nursing home
Volunteering your time to a veterans organisation
Donating to a veterans charity
Sending a thank-you card or letter to a veteran
Taking a moment of silence to remember the sacrifices of veterans
Here are some other ideas for how to celebrate Veterans Day:
Learn more about the history of Veterans Day and the sacrifices that veterans have made for our country.
Share stories about veterans on social media or with your friends and family.
Encourage your children to learn about the importance of Veterans Day.
Support veterans-owned businesses.
Hire a veteran.
Mentor a young veteran.
Remember, however you choose to celebrate Veterans Day, the most important thing is to take the time to honour and thank those who have served our country.
Leverage this holiday to grow your business
Business leaders and entrepreneurs can leverage Veterans Day to market and grow their businesses in a number of ways. Here are a few ideas:
Offer discounts or promotions to veterans. This is a great way to show your appreciation for their service and to attract new customers.
Host a Veterans Day event. This could be anything from a barbecue to a fundraiser. It's a great way to connect with veterans and their families, and to learn more about their needs.
Partner with a veterans organisation. This could involve sponsoring an event, donating to a charity, or volunteering your time. It's a great way to show your support for veterans and to raise awareness of your business.
Promote your commitment to hiring veterans. Veterans bring a number of valuable skills to the workplace, such as leadership, teamwork, and discipline. By promoting your commitment to hiring veterans, you can attract top talent and build a strong reputation as a veteran-friendly employer.
Share stories about veterans on social media. This is a great way to educate your followers about the importance of Veterans Day and to honour the sacrifices that veterans have made.
Support veterans-owned businesses. This is a great way to show your support for veterans and to help them succeed. You can support veterans-owned businesses by patronising them, partnering with them, or investing in them.
Here are some specific examples of how business leaders and entrepreneurs have leveraged Veterans Day to market and grow their businesses:
A restaurant could offer a free meal to veterans on Veterans Day. This is a simple but meaningful way to show your appreciation for their service.
A clothing store could offer a discount to veterans and their families. This is a great way to attract new customers and to show your support for the military community.
A car dealership could offer a special financing program to veterans. This is a great way to help veterans get the transportation they need.
A landscaping company could offer free services to the families of deployed soldiers. This is a great way to show your support for military families and to give back to your community.
A software company could donate a portion of its profits to a veterans charity. This is a great way to show your commitment to supporting veterans and to make a difference in the world.
Again, please remember here that the most important thing is to be sincere and to show your genuine appreciation for veterans.
How can The Industry Leader help?
Here are some ways we’re celebrating the holidays this month:
30% off all services from The Industry Leader for Native American-owned and Family-owned businesses. Ends on Friday, December 01st at 11:59 PM EST.
To learn more and take advantage of this offer, contact us today.