World Cerebral Palsy Day: How Businesses Can Get Involved

World Cerebral Palsy Day is on October 6th. This year, let's celebrate by learning more about CP and how we can support the millions of people who live with this condition. This blog post discusses the history of WCPDay, how to celebrate it, and how businesses can get involved.

HOLIDAYSMARKETINGSTRATEGY

Emily Ginsenburg

9/29/20234 min read

a group of children laughing with each other
a group of children laughing with each other

World Cerebral Palsy Day (WCPDay) is an annual event that takes place on October 6 to raise awareness and understanding of cerebral palsy (CP). It is also a day to celebrate the achievements of people with CP and to advocate for their rights and inclusion in society.


WCPDay was first celebrated in 2012 by the Cerebral Palsy Alliance (Australia) and United Cerebral Palsy (USA). The day has since grown into a global movement, with events taking place in over 100 countries.


There are many ways to celebrate WCPDay. Some people choose to wear green, which is the official colour of CP awareness. Others organise fundraising events or educational workshops. Still others simply take the time to learn more about CP and to show their support for people with the condition.


Here are some specific ways to celebrate WCPDay:

  • Wear green. This is a simple way to show your support for people with CP.

  • Donate to a CP charity. There are many organisations that work to improve the lives of people with CP. Your donation can help them provide essential services and support.

  • Volunteer your time. There are many ways to volunteer your time to help people with CP. You could work with a local organisation, or you could simply offer your support to a family member or friend with CP.

  • Educate yourself about CP. The more you know about CP, the better equipped you will be to support people with the condition. There are many resources available online and in libraries.

  • Talk to your elected officials about CP. Let them know that you support policies that will improve the lives of people with CP.


Every act of support, no matter how small, makes a difference. By celebrating WCPDay, we can help to raise awareness and understanding of CP, and we can show our support for the millions of people who live with this condition.


Here are some additional facts about CP:

  • CP is the most common physical disability in childhood, affecting 1 in 345 children worldwide.

  • The causes of CP are not fully understood, but they can include premature birth, brain injury during childbirth, and infections during pregnancy.

  • There is no cure for CP, but there are many treatments that can help to improve people's quality of life.

  • People with CP can live long and fulfilling lives. They can go to school, work, and have families.


World Cerebral Palsy Day is a day to celebrate the lives of people with CP and to raise awareness of this condition. By working together, we can create a world where people with CP have the same opportunities as everyone else.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage World Cerebral Palsy Day to market and grow their businesses in a few ways:

  • Partner with a CP charity. This is a great way to show your support for the cause and to reach a new audience. You could donate a portion of your proceeds from the day to the charity, or you could host a fundraising event in conjunction with them.

  • Create a social media campaign. Use social media to raise awareness of CP and to promote your business. You could share stories of people with CP who have overcome challenges, or you could offer discounts or special promotions to people who wear green on the day.

  • Host an educational event. This could be a workshop, lecture, or panel discussion about CP. It's a great way to educate your customers and employees about the condition and to show your support for the cause.

  • Feature products or services that are accessible to people with CP. This shows that you are inclusive and that you care about the needs of all your customers. You could highlight products that are easy to use for people with disabilities, or you could offer services that are tailored to their needs.

  • Get involved in your community. Volunteer your time to a local CP organisation or event. This is a great way to give back to the community and to show your support for the cause.


By taking these steps, business leaders and entrepreneurs can use World Cerebral Palsy Day to market their businesses and to make a difference in the lives of people with CP.


Here are some additional tips for businesses that want to leverage World Cerebral Palsy Day:

  • Be genuine and authentic in your efforts. People can spot a fake from a mile away, so make sure that your support for CP is genuine and that you are not just using the holiday as a marketing opportunity.

  • Be inclusive. Make sure that your marketing materials and events are inclusive of people with CP. This means using accessible language and providing accommodations for people with disabilities.

  • Be respectful. Avoid making any insensitive or offensive statements about CP. Remember that this is a serious condition that affects millions of people around the world.


By following these tips, businesses can use World Cerebral Palsy Day to market their businesses in a way that is both effective and respectful.

How can The Industry Leader help?

As we approach World Cerebral Palsy Day on October 6, we are committed to raising awareness and supporting while also holding our mission of supporting entrepreneurs and leaders in business. This month, we are offering 50% off all educational content and DIY resources from The Industry Leader. This is a great opportunity for business leaders and entrepreneurs to learn and grow in their contribution to truly making the world a better place.


The Industry Leader is the leading provider of educational content and DIY resources for entrepreneurs and leaders in business. We offer a wide range of products, including:

  • Educational courses

  • DIY resources

  • Professional services


The offer is valid until Friday, September 29th at 11:59 PM EST. To learn more, please visit our website or contact us today.

How Businesses Can Use World Cerebral Palsy Day to Make a Difference

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