World Diabetes Day: How to Market Your Business and Make a Difference

World Diabetes Day is a great opportunity for businesses to make a difference. In this blog post, we share how businesses can leverage World Diabetes Day to market their businesses and make a difference, including how to offer discounts or promotions to people with diabetes, how to partner with a diabetes charity or organisation, and how to use social media to promote World Diabetes Day.


Emily Ginsenburg

11/7/20233 min read

a light bulb with a blue ribbon tied to it
a light bulb with a blue ribbon tied to it

World Diabetes Day (WDD) is held annually on November 14, the birthday of Frederick Banting, who co-discovered insulin with Charles Best in 1922. It was created in 1991 by the International Diabetes Federation (IDF) and the World Health Organization (WHO) in response to growing concerns about the escalating health threat posed by diabetes.

WDD is the world's largest diabetes awareness campaign, reaching a global audience of over 1 billion people in more than 160 countries. It aims to raise awareness about diabetes, its prevention, treatment, and complications. The campaign also advocates for the rights of people with diabetes and works to improve their access to quality healthcare.

People celebrate WDD in many different ways. Some common activities include:

  • Attending educational events and workshops about diabetes

  • Participating in walks, runs, and other fundraising events

  • Wearing blue, the official colour of WDD

  • Sharing stories and information about diabetes on social media

  • Lighting blue landmarks and buildings

  • Advocating for better diabetes care and support

The theme for World Diabetes Day 2023-2025 is "Access to Diabetes Care". This theme highlights the importance of ensuring that all people with diabetes have access to the care and support they need to manage their condition and live healthy lives.

Here are some specific ways that you can celebrate World Diabetes Day 2023:

  • Learn more about diabetes and its prevention.

  • Talk to your doctor about your risk of diabetes and get tested if you are at high risk.

  • Donate to a charity that supports people with diabetes and their families.

  • Participate in a World Diabetes Day event in your community.

  • Share information about diabetes on social media and encourage others to learn more about the condition.

  • Contact your elected officials and urge them to support policies that improve access to diabetes care and support.

By taking part in World Diabetes Day, you can help to raise awareness about this important health issue and make a difference in the lives of people with diabetes.

Leverage this holiday to grow your business

Business leaders and entrepreneurs can leverage World Diabetes Day to market and grow their businesses in a number of ways. Here are a few ideas:

  • Create educational content about diabetes. This could include blog posts, infographics, videos, or even e-books. By sharing informative content about diabetes, you can position yourself as a thought leader in your industry and build trust with potential customers.

  • Offer special discounts or promotions to people with diabetes. This could be a great way to attract new customers and show your support for the diabetes community.

  • Partner with a diabetes charity or organisation. This could involve sponsoring an event, donating a portion of your proceeds to charity, or simply volunteering your time. Partnering with a charity is a great way to give back to the community and raise awareness about your brand at the same time.

  • Use social media to promote World Diabetes Day. Share informative content, photos, and videos about diabetes on your social media channels. You can also use relevant hashtags like #WorldDiabetesDay and #DiabetesAwareness to reach a wider audience.

  • Run a contest or giveaway. This could be a great way to engage your followers and generate excitement about your brand. For example, you could give away a gift basket filled with diabetes-friendly products or a gift certificate to a diabetes education program.

Here are some specific examples of how businesses have leveraged World Diabetes Day in the past:

  • A medical device company created a blog post series about the latest advances in diabetes technology.

  • A food company offered a special discount on its line of sugar-free snacks.

  • A fitness studio offered a free class for people with diabetes.

  • A pharmaceutical company partnered with a diabetes charity to host a fundraising event.

  • A clothing company released a line of t-shirts and other apparel with diabetes awareness messages.

By following these tips, you can leverage World Diabetes Day to market your business, raise awareness about diabetes, and make a difference in the lives of people with the condition.

How can The Industry Leader help?

This month, we’re offering 30% off all services from The Industry Leader for Native American-owned and Family-owned businesses. Ends on Friday, December 01st at 11:59 PM EST. To take advantage of this opportunity, contact us today!

Tips for supporting people with diabetes and growing your brand awareness.

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