Unleash Your Creative Marketing This July: World Watercolor Month Ideas

Turn World Watercolor Month into a Wellspring of Customers

Calling all art enthusiasts and creative entrepreneurs! July brings not just sunshine and summer fun, but also World Watercolor Month, a vibrant celebration of this beloved artistic medium. Let's dive into the history, festivities, and, most importantly, the marketing potential this month holds for businesses.

A Brush with History: The Birth of World Watercolor Month

World Watercolor Month is a relatively young holiday, established in 2016. The credit goes to Charlie O'Shields, the creative mind behind Doodlewash®, who noticed a glaring omission in the art calendar – a dedicated month for watercolours. Through his efforts, July became forever synonymous with washes of colour and artistic expression.

A Celebration for All: How People Embrace World Watercolor Month

World Watercolor Month is a global phenomenon that transcends skill levels. From seasoned watercolorists to curious beginners, everyone participates in the festivities. Here's how:

• The 31 Watercolours in 31 Days Challenge: This self-imposed challenge encourages artists to create a watercolour piece every day for the entire month. It's a fantastic way to hone skills, explore new techniques, and stay motivated.

• Workshops and Classes: Art schools and studios capitalise on the month's energy by offering special workshops or introductory watercolour classes, perfect for igniting a passion for the medium.

• Social Media Buzz: With the hashtag #WorldWatercolorMonth, social media explodes with artistic creations. Artists share their work, participate in online prompts, and connect with a global watercolour community.

Become the leader you admire most

Greatness lives inside you.

Marketing with Watercolors: A Palette of Possibilities for Businesses

World Watercolor Month presents a unique opportunity for businesses to tap into the creative spirit and engage with a passionate audience. Here's how you can leverage this occasion:

• Targeted Social Media Campaigns: The Industry Leader's social media expertise can help you tailor engaging content for platforms like Instagram and Facebook. Run contests, host live demonstrations by local watercolour artists, or offer tutorials – all using the #WorldWatercolorMonth hashtag to maximise reach.

• Themed Product Promotions: Businesses that sell art supplies, online art courses, or even handcrafted watercolour paper can create special promotions or discounts tied to World Watercolor Month.

• Workshops and Events: Partner with local art studios to host beginner-friendly watercolour workshops. This not only attracts new customers but also fosters brand loyalty and positions you as a supporter of the arts.

• Website Makeover with a Splash of Colour: A website redesign by The Industry Leader's web design team can incorporate watercolour elements or showcase customer artwork, creating a visually appealing and relevant online presence during World Watercolor Month.

The Industry Leader: Your Partner in Creative Marketing

At The Industry Leader, we believe in the power of strategic marketing to fuel business growth. Here's how our services can help you make the most of World Watercolor Month:

• 1:1 Consultations: Our marketing experts will work closely with you to understand your brand and craft a personalised marketing strategy that leverages World Watercolor Month effectively.

• Organic Digital Marketing: We'll optimise your website and social media presence for relevant keywords, ensuring your brand reaches potential customers searching for World Watercolor Month activities and products.

• Social Media Management: Let our social media team handle the heavy lifting. We'll create engaging content, manage your social media accounts, and keep the conversation flowing throughout World Watercolor Month.

World Watercolor Month is more than just a celebration of art; it's a chance to connect with a passionate community and showcase your brand's creative side. With The Industry Leader as your marketing partner, you can harness the power of watercolours to make a lasting impression and paint a bright future for your business.

Related Content