It's International Corgi Day! How to Celebrate & Grow Your Business

Why You Should Be Barking About International Corgi Day

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Every year on June 4th, the internet explodes with a flood of fluffy adorableness. It's International Corgi Day, a celebration dedicated to the undeniably charming Pembroke Welsh Corgi and Cardigan Welsh Corgi breeds. But beyond the cuteness, this niche holiday holds a surprising amount of marketing potential for businesses of all sizes.

A Short History of Big Ears and Short Legs

International Corgi Day is a relatively young holiday, established in 2019 by a group of corgi enthusiasts who later formed the Omaha Corgi Crew. Their aim was simple: celebrate these delightful dogs and raise awareness about corgi rescue organisations.  The holiday quickly gained traction online, fueled by the breed's immense popularity.

Celebrating the Corgi Craze

So, how do corgi lovers celebrate their favourite breed? Social media is ground zero for the festivities. Expect timelines flooded with pictures and videos of corgi antics, using hashtags like #InternationalCorgiDay. Corgi owners often organise meet-ups at dog parks, creating a delightful spectacle of wagging tails and fluffy butts. Additionally, many corgi lovers donate to rescue organisations on this day, ensuring these special pups find loving homes.

Corgis and Commerce: A Match Made in Marketing Heaven

Here's where International Corgi Day gets interesting for businesses. The corgi community is a devoted and engaged online audience. By incorporating corgi themes into your marketing strategy, you can tap into this passionate fanbase and potentially gain new customers.

  • Corgi-fy Your Content: Create social media posts featuring corgi-themed visuals or lighthearted corgi puns. Think "You're barking mad if you miss out on our new deals!" or "Our products are the Pembroke of perfection!"

  • Targeted Advertising: Utilise social media advertising platforms to target corgi enthusiasts.

  • Partnerships with a Pawsitive Impact: Partner with a local corgi rescue organisation. Donate a portion of your proceeds or offer special discounts on International Corgi Day, showcasing your commitment to the breed.

  • Corgi Contests: Host a social media contest where users share photos of their corgis. Offer prizes related to your products or services.

The Industry Leader: Your Pack Leader in Marketing Success

Here's how The Industry Leader can help you leverage International Corgi Day:

  • Social Media Savvy: Our social media team can create engaging content that resonates with the corgi community.

  • Web Design with Bite: We can revamp your website to incorporate corgi visuals or special offers on International Corgi Day.

  • Expert 1:1 Consultation: Our consultants will guide you in crafting a customised marketing plan for International Corgi Day.

  • Organic Digital Marketing Magic: We'll help you optimise your online presence to attract corgi lovers searching for relevant businesses.

International Corgi Day may seem like a quirky holiday, but it presents a unique opportunity to connect with a passionate audience. By incorporating clever marketing strategies, you can turn those cute corgi pictures into loyal customers.  So, unleash the power of your creativity and let The Industry Leader help you make the most of International Corgi Day!


Information published to or by The Industry Leader will never constitute legal, financial or business advice of any kind, nor should it ever be misconstrued or relied on as such. For individualized support for yourself or your business, we strongly encourage you to seek appropriate counsel.


Emily Ginsenburg

Emily loves diving into topics about marketing and sales with a fresh perspective. When not writing, she can be found cleaning her closet. Emily believes every story has a unique voice—sometimes it’s hers, sometimes it’s yours.

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