From Kebabs to Popsicles: Skewer Your Way to Marketing Success with "Something on a Stick" Day

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Mark your calendars for March 28th, because it's not just another day – it's Something on a Stick Day! This quirky holiday celebrates all things skewered, poked, and impaled (in the culinary sense, of course!). While its origins remain shrouded in mystery, the concept is simple and universally appealing: embrace the joy of food on a stick.

From the humble corn dog to the elegant lollypop, skewered treats transcend cultures and continents. They're fun, portable, and perfect for sharing (or not, we won't judge). And as the weather warms up in March, what better way to celebrate than with a playful food-on-a-stick fiesta?

How People Celebrate Something on a Stick Day:

  • Get creative in the kitchen: Whip up classic skewers like kebabs, fruit kabobs, or mini pancake pops. Experiment with unexpected combinations – bacon-wrapped jalapenos, caprese skewers with balsamic glaze, or even donut holes dipped in chocolate.

  • Host a skewer-themed party: Invite friends and family to bring their own stick-tastic creations. Grill up hot dogs and marshmallows, set up a DIY popsicle station, or challenge guests to a skewer-building competition.

  • Support local businesses: Visit your favourite food truck or restaurant that specialises in skewered delights. Many establishments offer special menus or discounts for the occasion.

  • Spread the word on social media: Share your skewer creations with the hashtag #SomethingOnAStickDay. Tag your favourite food brands and restaurants, and encourage others to join the fun.

Leveraging Something on a Stick Day for Business Growth:

This lighthearted holiday presents a unique opportunity for businesses to engage with their customers and boost sales.Here are some ideas:

  • Restaurants and food vendors: Create special "Something on a Stick" menus or offer discounts on skewered items. Partner with local farms or markets to source fresh ingredients and highlight your commitment to quality.

  • Retail stores: Feature skewer-related products like grilling tools, kebab skewers, or DIY popsicle kits. Offer cooking demonstrations or host in-store taste tests.

  • Online businesses: Run social media contests or giveaways centered around skewered snacks. Share creative recipes and food styling tips on your website or blog.

  • Service providers: Cater events or offer special packages for skewer-themed parties. Photographers can capture the fun of the day, while event planners can help businesses organize successful skewer-centric celebrations.

How The Industry Leader Can Help:

The Industry Leader can be your one-stop shop for making the most of Something on a Stick Day. Here's how we can assist your business:

  • Social media marketing: Create engaging posts and stories using the #SomethingOnAStickDay hashtag. Run targeted ad campaigns to reach your ideal audience.

  • Website design: Update your website with festive visuals and special offers related to the holiday. Ensure your site is mobile-friendly to cater to on-the-go snackers.

  • 1:1 consultation: Our marketing experts can provide personalized advice on how to leverage Something on a Stick Day for your specific business goals.

  • Organic digital marketing: Implement SEO strategies to improve your online visibility and attract potential customers searching for skewer-related content.

Remember, Something on a Stick Day is all about having fun and enjoying good food. By embracing the spirit of the holiday and partnering with The Industry Leader, you can skewer your way to success and attract new customers who love a delicious bite on a stick!

Bonus Tip: Don't forget to have fun with it! Share your own skewer creations, participate in online challenges, and encourage your customers to do the same. The more you engage and celebrate, the more buzz you'll generate for your business.

So, get ready to skewer some sales on March 28th! With a little creativity and the help of The Industry Leader, you can turn Something on a Stick Day into a delicious marketing opportunity for your business.


Information published to or by The Industry Leader will never constitute legal, financial or business advice of any kind, nor should it ever be misconstrued or relied on as such. For individualized support for yourself or your business, we strongly encourage you to seek appropriate counsel.


Emily Ginsenburg

Emily loves diving into topics about marketing and sales with a fresh perspective. When not writing, she can be found cleaning her closet. Emily believes every story has a unique voice—sometimes it’s hers, sometimes it’s yours.

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