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Holiday, Marketing, Strategy Emily Ginsenburg Holiday, Marketing, Strategy Emily Ginsenburg

Rosa Parks Day: A Marketing Opportunity for Your Business

Rosa Parks Day is a holiday that honours the legacy of Rosa Parks, an African-American civil rights activist who refused to give up her seat on a bus to a white man in Montgomery, Alabama, on December 1, 1955. Her act of defiance sparked the Montgomery bus boycott, which lasted for 381 days and became a major turning point in the civil rights movement.

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